Exclusive monogramming package from Hameedia

Leading menswear specialist Hameedia recently added a new dimension to Sri Lanka’s sartorial sphere with an exclusive monogramming package from its flagship premium designer label Envoy.

This novel package includes a specially ‘personalised’ shirt, sterling silver cufflinks and handkerchief, all of which bear the wearer’s initials in an elegant and classy font, thereby adding on an extra element of exclusivity to Sri Lanka’s corporate jet setter

Commenting on this first-of-its-kind concept, Hameedia’s Managing Director Fouzul Hameed said that Sri Lankan corporates were becoming more and more conscious of the significance and importance of personal branding. “As Sri Lanka’s premier innovative and evolving brand, Envoy has taken on the challenge to revolutionise and significantly enhance the concept of personal branding. In as much as one dresses well, one also needs to realise the importance of consciously making a personal statement through one’s clothes. This is doubly important in the Sri Lankan corporate sphere where one needs to stand out in a crowd and be distinctly different from the others”, he added.

“Envoy is not just a designer shirt. Envoy is the only brand that gives its wearers a 360 degree solution to branding themselves, thus making it the ultimate personal branding tool. This initiative is also keeping in line with Hameedia credo of providing clothing to complement moods and occasions from casual to formal and, more importantly, to provide a unique form of expression. All this and more does make Hameedia the only retailer in this part of Southeast Asia to cater so comprehensively to the varying sartorial needs of men,” Hameedia’s Manager - Business Development Kabeer Refai said. Known for its strong principles and ethical standing on merchandising “ONLY ORIGINALS”, Hameedia enjoys a very strong and loyal base ranging from connoisseurs to entry level males.

The company’s core values in setting fashion trends and attention to precision detail have earned it a clientele beyond the shores of Sri Lanka with markets in the UK and in India. Monogramming Photo - courtesy of ADOH magazine