| Sun
Life to offer micro-insurance in India
Sun
Life Insurance Co. is starting to offer micro-insurance services
to low and middle income clients in India, the first time a large
Canadian insurer is venturing into microfinance.
The insurers unit, Birla Sun Life Insurance, said Thursday
its minimum plan is valued at 5,000 rupees, or about $129 (Canadian)
up to a maximum of 50,000 rupees or about $1,300. Premium payments
range from monthly to yearly and can also cover accidental death.
Like other global insurers in India, such as the U.K.s Aviva,
Sun Life aims to expand in rural areas, and is betting micro-insurance
will help it sell, initially, more than 60,000 policies. Life insurers
are, under Indian rules, required to sell a certain percentage of
their policies in rural areas.
To further increase its reach in rural areas, Birla Sun Life
Insurance has entered into tie-ups with some of the largest NGOs
across India, which are doing excellent work in the rural areas,
the company said in a release. These tie-ups ensure that the
benefit of insurance reaches the people who require it the most.
Under its conditions, clients arent required to take a medical
examination and dont need official papers confirming their
age.
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