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Synergy
School of Marketing imbeds ethics
Synergy Ethics is a code devised by the Synergy School of Marketing
– a pioneering move which, since its inception in 1999, has
become a benchmark of constant innovation and excellence.
Synergy Ethics will now become part of the institute’s study
programmes which include preparatory classes for the examinations
of the Chartered Institute of Marketing (CIM), Communication, Advertising
& Marketing (CAM) and CIM Apparel Marketing.
Mohammed Adamally, Director of Synergy School of Marketing said,
“being ethical in business is simply being mindful of the impacts
of one’s actions and decisions and doing the right thing, and
we believe that by instilling this awareness in our students, we
will help mould a strong marketing professional who is ethical in
all his or her dealings.”
Michael Ranasinghe, Director of Synergy added, “From the very
inception, our promise has been that of ‘Shaping Futures.’
Synergy Ethics is yet another value addition which would make a
student of Synergy a preferred employee, which I am sure is the
ultimate measure of success.”
Synergy School of Marketing was established in 1999, and has grown
in size and stature over the years and is now reputed for offering
students a holistic experience which is not just limited to academic
learning. The school’s offering includes a great degree of
value added learning experiences that take a practical approach
– helping students to expand their knowledge and horizons.
The
value additions offered by Synergy include a free subscription to
the ‘Fortune’ magazine as well as interactive programmes
and a website offering students an abundance of learning material.
Irosha Wettasinghe, Marketing Manager of the Imperial Institute
of Higher Education, a former student of Synergy said, “The
support and guidance I received at Synergy studying for my Professional
Postgraduate Diploma in Marketing (CIM) was indeed wonderful. The
Lecturer’s dedication to keeping us up to date on the latest
happenings in the marketing field and their commitment to
paying personalized attention to students were real contributing
factors to my success.”
Synergy is an accredited study centre of CIM UK and conducts lectures
for all three stages of the CIM qualification, catering to all those
who wish to become professional marketers. Synergy is the only accredited
centre in Asia to conduct courses for the CAM (Communication, Advertising
& Marketing) qualification. The course is designed for those
who wish to pursue careers in media, advertising and public relations.
Synergy, together with the Joint Apparel Association Foundation
(JAAF) also offers programmes of CIM (Apparel Marketing) and is
the only CIM UK accredited study centre for this programme which
caters specifically to the apparel sector
Synergy has also spread its wings overseas – its first overseas
operation got underway in the Republic of Maldives in 2003 and was
accredited by CIM UK in 2005 as the exclusive accredited study centre
for CIM in the Maldives. In 2005, Synergy extended its innovative
approach to professional education to the hill capital, Kandy, and
in 2006 took up the challenge of launching in the UK with a competitive
offering to all students. Plans are in place for yet another venture
beyond Sri Lankan shores in the near future.
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