Brand Finance confirms strength of Union Assurance Brand

Rukman Weeraratne, General Manager Marketing & Distribution, Union Assurance PLC receiving the Award from Professor Atul Tandon. Also in the picture is Ruchi Gunewardene of Brand Finance PLC, Look on.

Union Assurance one of the leading composite insurers in Sri Lanka which is backed by the corporate might of John Keels Holdings PLC and Carson Cumberbatch, was awarded a “BBB” brand rating by Brand Finance PLC.
Brand Finance is a leading independent brand valuation and rating firm. The brand rating was based on detailed analysis of data obtained from public and other sources, which is reviewed by an expert panel of brand analysts and consultants.

“Union Assurance has an integrated approach to brand building,” noted Mr. Rukman Weeraratne General Manager Marketing and Distribution.
He elaborated that “The brand building process commences from the training and development provided to the sales and non sales staff, customer centric underwriting and servicing processes and product development methodologies. These factors compliment the advertising, promotional and communications related spend which help to enhance brand visibility.”

The company hopes to capitalise on its strong brand as it launches Union “Call & Go,” an innovative motor insurance product, targeting busy executives and professionals who don’t have time to stay at the accident site until an assessor arrives to inspect the vehicle.

In the event of an accident, policyholders need to simply log an entry with the 24 hour call centre on 011-2428444, obtain a reference number, and drive off.

Union Assurance has tied up with a number of “elite” garages across the island to ensure a hassle free service. Union “Call & Go” customers could drive into any one of these garages, and they will take care of the rest.
If customers prefer to repair the vehicle at another garage, an assessor could be sent to this site as well. If it is not possible to take the vehicle to a garage, customers are advised to move it to a convenient location, and a competent assessor will visit them to assess the damage.

The above options are in addition to arranging an assessor to visit the accident site to provide an on-the-scene assessment.