Media expert strengthens ProActivation Board

Of the few professional media practitioners in Sri Lanka’s mar-com industry today, one had decided that ProActivation is the right way to go for the future.

Nishan Magodaratna, the Media Relations and Strategic Planning Specialist with more than one-and-a-half decades of proven skill on a wide portfolio of leading international and local businesses, has joined the Board of ProActivation (Pvt) Ltd, as Director Media.

ProActivation, the Customised Communications Consultancy is the brain-child and future-vision of Ad veteran Ryan Jayatunga who believes that the majority of the mar-com industry will reflect his model in the days ahead. It is becoming increasingly clear that other key industry players have caught the vision and agree. In addition to Nishan Magodaratna, Team ProActivation includes Amrik Dariyanani – Director Brand Services, Dirk Ferdinands – Director Activation and International Operations, Prasad Niroshan, Mahendrika Wijeyasooriya, Manju Sri Kendasinghe, Asgiri Seneviratne, Devaka De Silva and of course Ryan himself.

With a team of this calibre and an impressive clutch of clients to date, there is little doubt that ProActivation will be breaking ground and carving out new frontiers in Sri Lanka’s rapidly changing advertising and mar-com landscape.