Hayleys Consumer, Fujifilm promises spectacular offering at ‘Image Today’

Three-day Photography & Advertising exhibition opens at BMICH on September 28

Global photo imaging leader Fujifilm and the brand’s Sri Lankan partner Hayleys Consumer Products Limited (HCPL), will emphatically demonstrate their leadership in and commitment to the local market at the upcoming ‘Image Today’ exhibition in Colombo.

As ‘Golden Sponsor’ for this bi-annual international exhibition for the Photography and Advertising industries, HCPL will display and demonstrate some of the latest digital cameras and Digital Photo Centres (DPCs) and give visitors a glimpse into the latest Fujifilm Frontier Series digital mini lab that is to be launched in Sri Lanka shortly.

‘Image Today’ takes place at the BMICH from September. 28 to 30
Hayleys Consumer has taken 16 of the 48 stalls in the area designated for Photography at the Sirimavo Bandaranaike Exhibition Centre adjacent to the BMICH and has invited four top notch professional photographers to conduct free workshops for visitors at its giant Fujifilm stall.

“We believe that our leadership in the local photo imaging market makes it incumbent on us to play a lead role in promoting the art of photography at events like this,” said Nimal Selvaratnam, Head of Photo Imaging at HCPL. “A visit to ‘Image Today’ will clearly demonstrate what makes Fujifilm the market leader in Sri Lanka.”

In a further demonstration of Fujifilm’s commitment to the country, two senior representatives of Fujifilm Regional Services in Singapore, Messrs Masato Yamamoto, Regional Marketing Advisor and Shuji Mohri, General Manager Technical will specifically be in Sri Lanka to be present at the stall and meet visitors, he said.

One of the highlights of the exhibition will be the launch of some of the newest models of Fujifilm digital cameras led by the FinePix S5 Pro, an ultrahigh resolution digital camera built for the severe conditions of professional photography. The camera represents a fusion of Fujifilm’s CCD SR Pro and RP (Real Photo) Processor Pro features into Real Photo Technology Pro™, the ultimate image quality technology.

Hayleys Consumer will also offer visitors to the stall an opportunity to purchase cameras, accessories and other equipment at special prices, Mr. Nimal said.

The four free workshops which take place from 10 – 11 am and 4 – 5 pm on September 29 and 30 will be conducted by Dayan Vitharana (Wedding photography), Dominic Cristoper (Lighting and films), Sarath Perera (Commercial and Art photography) and Panduka De Silva (Digital cameras and lighting).

‘Image Today’ is the biggest trade exhibition in Sri Lanka’s photography and signage industry. Described as a photo, video, signage and advertising expo, the exhibition is organised by Buysell Interactions, an Indian exhibition organiser, with the intention of providing all suppliers and manufacturers in the photography industry an opportunity to display their products and services, while providing a platform for advertising and signage companies to showcase their new products and services as well.
Hayleys Consumer Products Limited has been the sole agent in Sri Lanka for Fujifilm since 1996 and has to date set up 83 Fujifilm Frontier digital mini labs in the country, giving the company a commanding 70 per cent share of the market.