B‘n’S renews KIT with Dialog

By Darshana Abayasingha
Dialog Telekom’s pre-paid brand, KIT, renewed its contract with longtime Brand Ambassadors Bathiya and Santhush for a third term. The agreement, which lasted five years, is the longest running partnership between a group of artistes and a company in the region, Dialog Telekom said.

Popular songsters, Bathiya and Santhush, first signed up with KIT in 2003 and were featured in a number of successful campaigns, where the pair also composed and performed original jingles for the Brand. Dialog Telekom’s Group Chief Marketing Officer, Nushad Perera, remarked that music has become an integral part of modern youth and Bathiya and Santhush have revolutionised this segment with their flamboyance and creative talents.

Dialog Telekom’s Head of Marketing – Dialog Mobile, Hasrath Munasinghe, told The Bottom Line that the partnership has built synergies with both parties capitalising on each others equity. “The tie-up would help the Brand to consolidate and grow as a youth icon. Along with other joint initiatives in the pipeline, both Bathiya and Santhush and KIT are poised to stand strong and build its position as the number one youth brand,” he said. “The series of fun-loving and high-spirited advertising campaigns done with the duo, depicting changing and progressive lifestyle of youth through music, dance, fashion, idolism and adventure, have created the ideal brand image for KIT,” Munasinghe added.