Singer’s choice is Sri Lanka Telecom

Sri Lanka Telecom the nations only integrated communication services provider has been chosen by Singer Sri Lanka to seamlessly interconnect Singer offices, retail outlets, mega shops and service centres present in every town and city across the country.

According to the recently signed agreement, SLT will provide a managed service platform that caters to video, voice and business critical information between Singer locations. The solution engineered by SLT will employ state of the art IP-VPN technology to bring the activities of more than 300 Singer business locations within a single virtual realm.

Speaking on the agreement Mr. Hemaka Amarasuriya, CEO of Singer Sri Lanka, said “SLT has the widest network in the country with regards to telecommunication and is also the largest operator. They have long experience and are technologically superior so we decided that they would be able to offer us the best solution possible as we move into an era of Seamless connectivity”.

Expressing his views of Mr. Shoji Takahashi, CEO of SLT, “This agreement showcases the important role of the communication technology plays in enhancing the business capabilities of Singer to serve their customers more effectively through SLT network. As a leading retail company, we are happy to see Singer is focused on innovation and using technology to gain a competitive advantage in adding value to their customers”.

The solution offered by SLT helps Singer Sri Lanka accrue direct cost savings through inter-branch data communication via the corporate network. Smoother operations and timely well informed decision making is aided by secure access to information from anywhere, at anytime. Also the need to commute between offices will reduce as on-line meetings and video conferences take precedence.

These are advantages clearly important to every business at a time when controlling escalating costs and overheads are among the key challenges managers need to address.

In the short to medium term this solution enhances the organization’s business capabilities enabling Singer to explore new business opportunities such as on-line transactions, online promotions and from a wider perspective e-commerce. With continuous access to the latest customer information Singer will have one single view of customers wherever or whenever they come into contact with them, at retail shops or service outlets, which will enable Singer to serve them better and thus strengthen their market position. The solution also holds the potential to extend across a unified information backbone to other Singer operations in the region.

SLT will ensure that the company is always at the cutting edge of technology which is flexible as well as scalable, in keeping with changing business needs. Moreover the reliability, high quality of service and customized solutions engineered by SLT will empower Singer to remain ahead of their stated objective of providing their consumers with the best service and shopping experience in the Island.

Singer has been in Sri Lanka since 1877, when the first Singer sewing machines went on sale at a Colombo store.

Today, Singer Sri Lanka Ltd, is a large, diversified company with an unmatched presence throughout Sri Lanka as well as being a member of the worldwide franchise of Singer. Beginning with the sewing machine, the company’s product portfolio has diversified to encompass a highly successful multi-brand strategy combining products of international repute along with the company’s own products, across a wide range of household, industrial and financial categories. These include Singer, Whirlpool, Hitachi, Sisil, Wedge, Panasonic, T.C.L and Samsung. Singers Channels of distribution are specialized and varied to serve every Socio-Economic category of consumers across the length and breadth of Sri Lanka.

Sri Lanka Telecom (www.slt.lk) is one of the country’s most valuable blue chip companies with an annual turnover in excess of Rs 40 billion. Whilst NTT Communications Corporation of Japan owns a 35.2% stake in Sri Lanka Telecom (SLT), 49.2% is owned by the Government of Sri Lanka and 15.3% is listed on the Colombo Stock Exchange. The company was also awarded an AAA (sri) rating by Fitch Ratings Lanka followed by a BB- international rating by Fitch International.

SLT Group has a customer base of over two million including multinational corporations, large and small corporate, retail and domestic customers. Today with NTT Communications of Japan as a strategic partner, SLT provides facilities and services: voice, data, video and mobile to its customers, which are unmatched in scope. These services range from domestic and international voice, advance data transmission services which include internet services on leased lines, broadband [on ADSL] and dial up, data circuits, frame relay solutions to IP services such as IP-VPN based on IP-MPLS technology, total corporate solutions of multiple services, satellite uplink services and mobile telephony through the fully owned subsidiary Mobitel.

With a view to making Sri Lanka a broadband island, SLT is in the process of introducing the necessary infrastructure in the form of NGN [Next Generation Networks] using optical fibre backbone and broadband services such as IMS, IPTV etc. SLT also provides high speed global connectivity to countries in the South Asian region through its investments in international submarine cables such as SMW3, SMW4 and the Bharat Lanka submarine cable [between India and Sri Lanka] and Dhirragu-SLT submarine cable system between Maldives Islands and Sri Lanka. Newly incorporate SLT Hong Kong Ltd, a fully owned subsidiary of Sri Lanka Telecom, fully geared to provide services such as IP transit, IPVPN, IPLC and International voice traffic transit services to global telecom operators and corporates in Hong Kong.
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