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GH Resources new insights on creativity at design
fest will empower clients
“Good design is good business”, famously quoted by Thomas
J. Watson Jr, CEO, IBM provided the inspiration for the theme at
Kyoorius Designyatra 2007: ‘Design Empowers Business’.
Held in Goa, India in September this year, Designyatra brought together
over 2,000 participants from around the globe.
Identifying the importance of bridging the design industry with
businesses, GH Resources was the only Sri Lankan advertising agency
present at this year’s design fest. “Attending Designyatra
was clearly a good decision. It made us look at new creative design
and how to use our talents as tools to empower our clients’
businesses,” said Gayathri Hanwella, Managing Director, GH
Resources.
GH Resources values itself on constant improvement, and this event
provided just the right fuel for sourcing new ideas as well as networking
amongst the cream of the crop. The advertising agency also prides
itself on nurturing and exposing young talent, in this case, being
GH Resources’ Trainee Art Director, Thilini Perera who also
participated at Designyatra. “It was a fantastic experience
to be able to attend Designyatra. Normally, in any other company,
I would never have expected to have been given this opportunity,
but at GH, it’s different. I was given as much opportunity
as everybody else, there was absolutely no bureaucracy,” said
Ms. Perera.
Emphasizing the need of looking at creative practice, not merely
from delivering visually pleasing solutions, Designyatra stressed
on the need to measure the effectiveness of it in the marketplace.
Speaking further Hanwella said there was an increasing importance
for creative agencies to take a step back and evaluate their work.
The
design fest also created a knowledge-sharing platform, which created
a hotbed for sharing ideas, innovations, avenues for collaborations,
etc.
The annual design event cum conference featured top notch designers
and creative heads such as Kyle Cooper [Prologue Films, USA] who
has directed over 150 film title sequences and is famed for, ‘almost
single-handedly revitalizing the main-title sequence as an art form’.
Stefan Sagmeister [Sagmeister Inc., USA], famous graphic designer
and typographer and Wally Olins [Saffron Brand Consultants, UK],
one of the world’s most experienced practitioners of corporate
identity and branding. Other top notch names included Harry Pearce
[Pentagram, UK], Neville Brody [Research Studios, USA], Paul Belford
[This Is Real Art, UK], Michael Johnson [Johnson Banks, UK], David
Kester [Design Council, UK], Erik Kessels [Kessels Kramer, Netherlands],
and Simon Sankarayya [AllofUs, UK].
Designyatra 2007 featured a multitude of events including a design
conference, workshop and panel discussions, an expo and Kyoorius
Verdict, All India Design and Print Awards.
GH, an agency built on the ideals of developing ‘out-of-the-box’
ideas involves its clients towards making the communication experience
a memorable and distinctive one. Their client portfolio includes,
Barefoot, Rithihi, Villa Saffron, Sifani Jewellers, Colma, Nestle,
Logiventures, No. 18 Restaurants, ACX couriers, Watawala Plantations,
Prime Destinations, FJ & G de Sarams, GTZ, the Overseas School
of Colombo and Ceylon Asset Management. All GH clients enjoy a personalized
service, built on an 18-year rich industry experience of its owner,
Gayatri Hanwella. Using JWT as a stepping stone, Gayatri moved on
to Unilever as a Brand Manager. Thereafter, she joined Masters Advertising
as an Account Director managing brands and supervising new business.
Ms. Hanwella also holds a Diploma in Marketing from the Chartered
Institute of Marketing, U. K.
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