ODEL sets its footprint in Kohuwela

ODEL, Sri Lanka’s premier lifestyle brand, added another door recently, with the opening of its outlet in Kohuwela. This addition to the lineup of ODEL’s existing chain of stores takes the brand’s range of stylish collections to the suburbs of Colombo, at the same time widening the brand’s customer base.

The new store once again highlights the rapid expansion of this retail chain from a one-store operation, to become Sri Lanka’s most successful brand of clothing stores. Following ODEL’s continuing plans for growth by entering and developing new consumer markets in the country, the brand’s move to Kohuwela signifies a new era for the retail giant as it moves into emerging markets.As a suburb that has shown stages of swift development over the past couple of years, Kohuwela is now seen to be a major residential and commercial district on the outskirts of Colombo city, as well as a highly matured retail sector.

The launch of this new outlet outside of Colombo once again demonstrates ODEL Chief Executive Officer (CEO), Ms. Otara Gunewardene’s insights into consumer needs, and her ability to identify and tap into emerging retail markets around the country. Speaking at the launch of the new store, Ms. Gunewardene said that “the Kohuwela customer base and the location of the outlet was in keeping with the Odel identity and as such was a suitable area to expand to.

The limited time people have with their busy lifestyle plus traffic is sometimes a deterrent for customers from this area to visit our other outlets. We have now made it easier for them to access the Odel offer. The Kohuwela outlet forms the newest entity in the existing chain of stores by this iconic fashion brand, which also has a presence in Alexandra Place, Majestic City, and the Bandaranaiyake International Airport. The brands largest expansion at Alexandra place adjoining the current department store which will be one of the best retail spaces in the region is set to start next year.