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As part of its global expansion strategy, ValueFirst has started operations in Sri Lanka with its office in the country’s capital city, Colombo. ValueFirst headquartered in India, is a leading MVNO for data services. ValueFirst services over 800 enterprises spread across the globe.

Sri Lanka is ranked among the top in per capita mobile phone penetration for the South Asian region and is amongst the first countries in the region to launch 3G services. “The mobile landscape is hotting up with newer players entering the fray”, said CEO ValueFirst Sri Lanka, Srinand Sridharan.

Speaking at the launch of ValueFirst Sri Lanka, Mr. Vijay Shukla, Co-founder, ValueFirst, said, “The mobile revolution in Sri Lanka has raced ahead of the internet revolution. With growing competition and decreasing margins, Enterprises have to be more competitive, increase in-house efficiency and provide better services. Dissemination of information at the right time and place is now of prime importance to communicate with people on the move. There is an urgent need to fill this void of end-to-end communication within companies and with their customers. With a high mobile penetration, the ValueFirst suite of plug-and-play messaging products and mobile data services fit very well in plugging this gap”.

ValueFirst intends to take its mobile data services products and services to the Government departments, leading banks, insurance companies, FMCG, stock brokers, IT and media companies in the first year of operations in Sri Lanka. With a rich experience of service diverse markets and industries, ValueFirst intends to capture a major share of the market within the first year of its operations.

With a global footprint and operations in India, Lebanon, Middle East, Nigeria, Pakistan, Romania, Russia, UK and now Sri Lanka, ValueFirst focuses on B2B mobile applications and providing end-to-end SMS services to enterprises. With scalable architecture, a product driven approach, deployment is typically completed in a day. These products can be deployed as client applications enabling easy integration with varied and complex IT back-end systems for automated and scheduled messaging. This is backed by a high level of redundancy of servers with load balancing, fail-over mechanisms and least cost routing through a messaging platform deployed in three continents on three different IP backbones.

ValueFirst (www.vfirst.com) empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. ValueFirst provides a unique, end-to-end, global carrier-grade mobile data service. Its mobile data service offering includes “plug and play” application licensing and hosting. Employing a partnership with Mobile operators, ValueFirst acts as an MVNO (Mobile Virtual Network Operator), with a clear focus on SMS mobile messaging. ValueFirst’s Mobile Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM mobile handset. ValueFirst combines signaling information from the mobile world with innovative applications running concurrently on its own IT applications platform and thereby pave the way for mission-critical international messaging services.