New chapter in interactive marcom

zMessenger launches ‘Buzzword’

zMessenger this week announced the launch of BUZZWORD, an alternative and modern means of communicating with consumers interactively using SMS in Sri Lanka.

BUZZWORD is an interactive, fast and new response mechanism for all kinds of businesses. Technically termed ‘keyword,’ a BUZZWORD allows you to register your brand names, company names, campaign themes, celebrity names etc. with an ‘Unified Short Code’ to facilitate immediate responses from the general public. zMessenger ‘Short Code,’ 6797, is unified as it is connected with all GSM and CDMA operators in Sri Lanka. Generally ‘“Short Code’ is used to send or receive SMS in large quantities (Bulk SMS), as mobile phones are not capable of handling bulk SMS. zMessenger is one of the first companies to be granted direct gateway relationships with the country’s mobile carriers.

Integrating mobile adds an instant element of interactivity to your marketing. The phone numbers and information gathered by their participation will create a powerful group of qualified consumers to whom you can deliver personalized, targeted, timely, relevant marketing messages. We will work with you to create and manage your mobile initiatives from creation to execution.

A mobile call to action, regardless of the media, allows the consumer to act on impulse with no need to make a call, tear something out or post a coupon.

Each time a consumer opts into a mobile campaign, they are expressing a clear interest in your product or brand.

The database that is created, if used creatively and responsibly, will be an extremely valuable and effective way to reach your audience now and for years to come.

One can capitalize and control mobile marketing with zMessenger services. Mobile-enable the marketing mix with BUZZWORD. It’s easy to add a short code to existing marketing whether it’s radio, TV, print, web/WAP, text, email, outdoor, in-store or an on-pack promotion.
ZMessenger mobile marketing management tools brings control to your desktop, empowering your marketing team to run mobile campaigns. A simple, user-friendly web interface allows you to set up a campaign, target the relevant audience, receive messages and monitor, review and report on your campaign results.

“Mobile marketing has been a refreshing change in the medium of advertising in Sri Lanka. With the introduction of BUZZWORD we are bringing an easier and more effective mode of interacting with consumers. Sri Lankans are fast evolving into a mobile community and marketers need to target consumers right there” says Marketing Manager for zMessenger, Ms. Miranthi Dole.

zMessenger, an award winning integrated mobile media company, lead the way in the planning, creation, and execution of effective mobile marketing campaigns, branded community applications and content distribution strategies. zMessenger was the first to introduce SMS based applications to Media Stations in Sri Lanka and currently serves as the main mobile solution company to leading local media stations. It is now a BOI approved company with affiliation to Falcon Pictures, Indonesia who are responsible for reality and game shows such as Fear Factor, Joe Millionaire.