Wednesday, November 14, 2007
“There is a hole in the ‘Budget’ dear Mahinda….”
Forex blunder fuels foreign debt by Rs. 76 b
Parliament to be dissolved amidst crossover talks?
Doctor arrested for suspected patient killing
It’s going to rain flyovers soon
JVP, Basil clash over confidential bank report
Duminda places blame on Ranil’s “weak leadership”
Editorial: It ain’t cricket
Political column: D-Day on Monday for UNP, government
Defence Line: Tigers: Yala’s latest attraction
As I see it: Thamilselvan’s death has gelled Tamil diaspora
zMessenger launches ‘Buzzword’
Colombocity.mobi concept presented to international audience
MTI concludes successful brand architecture assignment with Dialog
Roles of corporate entities, CIM in a developing economy
Lowe LDB sharpening its Brand Building skills
Tech Distribution adds Oracle to its top 3 desktop software offering
ICTA to launch new grant scheme at Private Sector Forum
Nexxt@Abans solutions at Techno Show
What defines Asia’s best bosses?
Ratan Tata most influential businessman in Asia-Pacific – Asia Money poll
Global top companies for leaders announced
Ravi gets World Strategy Summit ‘Global Strategy Leadership’ award
Asia’s best employers in 2007
Govt. admits dollar bond money used to pay debts
Laugfs files FR petition over gas price difference
UNP vows to vote against Budget
Respondents to forceful evictions tender their objections to court
JVP, UNP up in arms over breach of privileges by CID
JVP warns of all-out general strike
Senathirajah goes to court over Mavidapuram land issue
Army destroys LTTE bunkers in Muhamalai
Amaratunga questions validity of controversial passport
 

 

 

Contact us:- Editor The Bottom Line


Infotechs, BatesAsia at Asian Mobile Advertising & Marketing Summit

Colombocity.mobi concept presented to international audience

A high-powered team from Infotechs and BatesAsia attended the first ever Asian Mobile Advertising & Marketing Summit held in Bangkok recently to absorb new developments in mobile advertising & marketing and present a case study of the Colombocity.mobi concept.

The presentation was done by Michelle Pinto, CEO of Infotechs.


Colombocity.mobi was developed as an innovative city guide and lifestyle directory that provides information and advertising right the in the consumer’s hand, reflecting the shift from push marketing to on-demand advertising.


It became the first commercially marketed made-for-mobile website launched in Sri Lanka, with marketing done by site owners Infotechs, exclusive marketing & sales consultants BatesAsia and mobile service providers Dialog and Tigo.

It has been embraced by several top advertisers and smaller outlets who find this a cost-effective way to communicate and provide access to their shops, restaurants, services and promotional offers. It is easily accessed on the mobile phone using GPRS by a growing number of mobile phone users.


The Asian Summit was attended by delegates from across Asia and had speakers from cutting edge tech companies, digital media and advertising consultancies and clients including Madhouse China, Group M Interaction Asia Pacific, Mindshare, Adidas, Nokia and I- POP Networks the mobile partners of Freemantle Media - producers of the “Idol” TV shows. Among the exciting sessions and case examples shared were an Adidas “GPS Run” to track consumers and create user communities as they used the brand, development of interactive mobile campaigns, creative mobile marketing campaigns, mobile integration with TV campaigns, and campaigns that activated advertising messages close to point of purchase.


The Sri Lankan team also attended a workshop on Mobile Marketing which covered subjects such as permission based mobile marketing, understanding the different technologies, budget planning and do’s & don’ts of mobile marketing campaigns, which preceded the 2 day summit.