MTI concludes successful brand architecture assignment with Dialog

Dialog Telekom has just completed a year long research-based consulting process with MTI Consulting that focused on the Dialog Brand Architecture - in preparation for the Company’s aggressive expansion plans in the Information, Communication and Entertainment (ICE) Domains. The new strategy is being progressively being rolled out.

Commenting on the project Dialog Telekom Group Chief Marketing Officer Nushad Perera said: “The Dialog Brand is one of our most important asset; therefore it needed a highly scientific, proven contemporary approach to developing the brand strategy. MTI was able to bring a healthy blend of international expertise and local insights - delivered in a highly inclusive manner that saw the active participation of our senior management”

Since their inception in 1997, MTI Consulting has worked in 33 Countries across 5 Continents. This includes international companies and brands such as Addidas, American Express, Birla, Cargill (USA), Citibank, DuPont, Fonterra, Fuji, Kenwood, Mercedez, Triumph, Standard Chartered, Philips, Ralston Purina, Vodafone.

In Sri Lanka MTI has worked with the likes of Aitken Spence, Bank of Ceylon, CIC, Delmege, Dialog, Dipped Products, DIMO, Hayleys, Hameedia, Hemas, HNBA, LOLC, MAS Holdings, McLarence, Nisol, NSB, Sri Lankan Airlines, Sinwa, SLT, Phoenix, Unilever, Chartered Accountants.