Lowe LDB sharpening its Brand Building skills

In town last week was Mr Raj Gupta, a member of Lowe Worldwide’s Planning Think Tank, which was responsible for developing very effective and exciting new planning tools for the Lowe Group of Ad Agencies.
Mr Gupta took Lowe LDB’s senior staffers through a Planning Tools Workshop. They worked on live cases and were joined at different stages by some of their Clients to brainstorm consumer dynamics with special focus on specific brands.

Some of the special in depth planning tools developed and used extensively by the Lowe Group are Encounter, Path to Purchase, Growth-Grid, Radar Satellites, and Tipping Point.

Agency CEO Lilamani Benson said: “Sometimes it’s important to take a few steps backward and re-examine our brand strategies, in order to be able to take giant leaps forward. This workshop taught us how to apply these new tools which we are now going to be able to use regularly in the service of our clients.”

Michael Holsinger the Agency’s COO added, “LOWE LDB has always been known for its brand skills and we want to keep learning and improving. We are very excited at how these tools opened our eyes and gave us keys to consumer behavior and purchasing paths.”