An infotainment website from Horlicks!

Horlicks, the favourite Health drink, has launched a fun and informative website for kids and mums.

The web site, www.myhorlicks.com, was officially launched on 6th November 2007. It is a proud product of the Horlicks team at GlaxoSmithKline (GSK) Sri Lanka. On the occasion of the launch, the MD of GSK Sri Lanka Mr. Jayant Singh noted “the launch of myhorlicks.com is another pioneering initiative from Horlicks to improve the health and wellbeing of children in Sri Lanka.”

The website is especially for kids aged 6-16 and mums, providing a platform for Horlicks to now communicate directly to kids and even mums about their kids’ requirements. It is user friendly and has easy navigation options and up loads quickly even on a Dial-Up connection.

The Horlicks Brand Manager commented that this web site will be a link for the Horlicks Brand to further strengthen it’s commitment to quality, strong Brand heritage and focused communication among its consumer base.

The My Horlicks website contains curiosities such as a Horlicks Corner, Fun Corner, Games and Downloads and a dedicated Mum’s Corner. The Horlicks Corner provides information about the history of Horlicks and about Horlicks today.

The Fun Corner show cases current promotions and greeting cards for friends and loved ones. One of such promotions is the ‘Exam Campaign’ which gives away a useful and attractive exam board with every 400g pack of Horlicks. In the games and downloads zone there are computer games, exam planners, exam tips and school timetable forms. Mum’s Corner is a useful collection of information for mothers such as nutritional tips and how to help children with their homework, how to help them overcome their worries and how to communicate with them.

Horlicks is the world’s first malted drink and is manufactured by GlaxoSmithKline Consumer Healthcare in United Kingdom. Horlicks is the only malted drink to pioneer the concept of calcium supplementation in a nutritionally balanced drink fortified with most of the essential nutrients.

The calcium content in a single serving of Horlicks is twice the amount of calcium that is present in a glass of fresh milk. It also has five times more Calcium than the leading malted food drink in Sri Lanka.

Horlicks has a heritage of over fifty years in Sri Lanka and the range has now expanded to include different variants of flavours and packages, including Junior Horlicks1-2-3 which is specially designed for pre-school children and comes in an innovative elephant jar and the Horlicks Busicuits which has Calcium of three glasses of milk.