Sri Lanka’s only award winning insurance Brand at the SLIM Brand Excellence 2007, Janashakthi Insurance Co. Ltd. (JICL) was chosen by Sirasa Super Star 2007, 24 year old medical student Pradeep Rangana to comprehensively cover his brand new Rs. 3.5 mn Honda City with an exclusive Motor Insurance policy.

The Company has, in addition, also insured the motorcycles of all other eleven finalists with its flagship brand - Janashakthi Full Option.

The insurance policies were handed to Pradeep Rangana and the eleven finalists by JICL’s General Manager  Marketing and Sales Ravi Liyanage at the Stafford Motors Showroom recently.Managing Director of Janashakthi Insurance Co. Ltd Prakash Schaffter said that JICL was privileged to be associated with the Sirasa Super Star given the iconic status reached by Pradeep Rangana among the Sri Lankan masses.

“Winning the vigorously contested and much coveted title is indeed an admirable achievement for this 24 year old medical student. Being a company which also enjoys continuous popularity among the Sri Lankan masses in all corners of the country, Janashakthi Full Option was the obvious choice of this winner.”

The Janashakthi Full Option Motor Policy provides the most amount of benefits to its customers. Among them are 15% Upfront No Claim Bonus, Onsite Approval of Claims, Cash for replacement vehicle, 15 Days Automatic Cover, Highest Loyalty Bonus in the industry of 75%, Cash for Hospitalisation, Personal Accident Insurance for Occupants, Pedestrian No Fault Cover and 24 Hours Customer care centre.

Furthermore, the state-of-the-art Janashakthi Auto Centre is available to customers who wish to have their vehicles repaired to the manufacturer’s specification as soon as possible.JICL has reported a growth of 22% by the end of 3rd Quarter 2007 in general insurance with its flagship motor insurance Brand ‘Janashakthi Full Option’ reaching a growth rate of 26% and registering an absolute premium value growth over the market leader.

JICL’s General Manager, Sales and Marketing, Ravi Liyanage said, “Our flagship brand ‘Janashakthi Full Option’ has continuously shown exceptional growth both in volume and value, the highest among the three leading Insurance companies in the country. In fact Janashakthi Full Option’s proactive initiatives in delighting the motorists of this country have lead to many industry ‘firsts’ in both product and processes. The innovations we offer the motor insurance policy holders of this country give them the best value for their money. We will certainly enhance the ‘Fullness’ of our ‘Full Option’ brand at every given opportunity”.     

Janashakthi Insurance Co. Ltd. is the first Insurance Company in Sri Lanka to be awarded the ISO 9001:2000 international quality accreditation for its Life and General Operations. It is also the first and only insurer in Sri Lanka to adapt its operational procedures and systems for the continuous improvement of its Quality Management System for both life and general insurance.

Janashakthi Full Option is the flagship Motor Insurance brand of Janashakthi Insurance Company Limited and was recognised by the Sri Lanka Institute of Marketing at the SLIM Brand Excellence Awards, as being the most innovative service brand in Sri Lanka for the Year 2006.Easily one of Sri Lanka’s most popular events in recent times, the Sirasa Super Star Season 2 attracted a record number of 51,000 aspirants from all over the country across ethnic, age, geographical and cultural barriers. A total of 18 judges short listed them over five rounds at different locations to the final two contestants who performed at a packed to capacity glittering finale recently and simultaneously to hundreds of thousands of television viewers all over Sri Lanka.