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Elephant House adds ‘Choco Lite’ to sugar-free ice-cream range

Ceylon Cold Stores Head of Frozen Confectionary Neil Samarasinghe hands over the first pack of Choco Lite to Dilani Ferdinando (Miss. Sweestest Smile of Miss. Sri Lanka 2007). (Brand Manager Surani Sahabandu (left) and Assistant Brand Manager Prashani Fernando looks on.

Promise of “Guiltless Pleasure” during festive season

Continuing its trail blazing innovations in Sri Lanka’s ice-cream industry, Ceylon Cold Stores Ltd will soon launch ‘Choco Lite’, the latest addition to its already popular portfolio of light ice-creams.
‘Choco Lite’ will join its counterpart ‘Vanilla Lite’, as a sugar-free, low-calorie ice-cream for the delectation of thousands of health conscious Sri Lankan consumers with the promise of “Guiltless Pleasure” during the festive season Ceylon Cold Stores Head of Frozen Confectionary Neil Samarasinghe said that diet ice-creams are the new generation of light ice-cream variants in the market. “Chocolate has been a perennial favourite among generations of consumers both in Sri Lanka and all over the world.

The chocolaty taste brings with it a multitude of happy associations which go back to one’s childhood. Even psychologists have likened chocolate to a trusted and dependable friend. A nutritionally balanced dessert, ‘Choco Lite’ will bring with it the identical creaminess and taste of full cream ice-cream, minus the sugar and calories.”

The forthcoming festive season traditionally brings with it an increased demand especially for Elephant House ice-creams. Both Choco Lite and Vanilla Lite ice-creams will thus be of very special interest to its thousands of health-conscious and figure-conscious consumers all over Sri Lanka. Its alluring tag line  “Guiltless Pleasure”  says it all.

“The launch of Choco Lite and Vanilla Lite ice -creams is in keeping with the vision of Ceylon Cold Stores to deliver pleasure and nutrition throughout people’s lives, keeping in line with International standards. As Sri Lanka’s largest ice-cream manufacturer, we are very sensitive to the growing need for diet foods in our calorie-conscious society,” Samarasinghe added .

Ceylon Cold Stores is reputed as Sri Lanka’s leading ice-cream maker and produces the famous Elephant House range of ice-creams. Elephant House currently commands more than 2/3rds of Sri Lanka’s ice cream market and has constantly delighted its rapidly expanding clientele with new ideas, flavours and variants. Conforming to the highest international standards, Elephant House ice-creams have also ingeniously tapped into consumers’ taste and flavour preferences thus making it a popular household name across all age groups and social strata in Sri Lanka.