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Macksons
Paints launches Multilac Weather Plus Dirt Shield
First
ever paint in Sri Lanka to offer 10 year guarantee total protection
for exteriors
Macksons Paints Lanka Pvt. Ltd., manufacturers of the renowned Multilac
range of paints, has now introduced Multilac Weather Plus Dirt Shield
Exterior Emulsion, the star product in its recently launched Supreme
Life range, which are the Company’s latest and most innovative
range of paints to date.
Other paints in the range include Multilac Disinfecting Wall Wash,
Supreme Life Water Proofing Sealer, Supreme Life Flexible Elastomeric
Wall Primer and Supreme Life Alkali Resistant Clear Wall Sealer.
Dirt Shield is a unique water based emulsion, hailed by builders,
contractors and home owners around the country as being the long
awaited answer to total protection against all major hazards faced
by outside building surfaces, and comes with a 10 year performance
warranty. Dirt accumulation, fading colours, peeling paint and the
growth of algae and mould are now worries of the past, as Dirt Shield
uses state- of- the- art technology containing lightfast pigments,
dirt retarding polymers, fungus and mould retarding additives in
its special formula that guards against the forming of algae and
fungus on outside surfaces.
The
paint’s self cleaning properties also prevent the build up
of dirt which, after awhile, leads to fungus formation. Another
key attributive of Dirt shield is that it prevents moisture penetration
from outside. Moisture penetrates through hairline cracks through
which water could seep in and weaken the core building structure,
which can lead to massive structural damage and exhaustive repairs.
“Multilac Supreme Life Dirt Shield Exterior Emulsion was introduced
after extensive research into the latest in paint manufacturing
technology,” Macksons Paints Managing Director Mizver Makeen
said.
“It is a milestone in our wide spectrum of achievements, and
proof of our commitment to our customers, to providing them with
innovative and quality products. Dirt Shield contains no added lead
and harmful chemicals, it is environmental friendly, and with it,
and the other products in our Supreme Life range, we plan to bring
in a new image to the skyline all over the country.”
Multilac Dirt Shield is also very cost effective since it covers
a much larger surface area than that covered by similar products
– between 75% to 100% more surface area on new smooth plastered
walls.
Multilac Supreme Life Dirt Shield Exterior Emulsion can be purchased
in packs of 1, 4, 10, and 20 litres. The entire spectrum of colours
from the Weatherguard colour range is available in a wide range
of earth and modern shades which are introduced to meet the needs
of the modern architect and the home builder.
The Company has also introduced other innovative products that are
new to the local market as well as to the paint world. The new water
proofing sealer is a solvent based coating which can be applied
on damp surfaces whilst wet and acts fast to seal leaks on walls,
water tanks, concrete etc, The wall sealer creates an alkaline barrier
on difficult surfaces, thereby protecting the decorative top coat.
The number of coats to be applied would depend on the surface condition,
and incredible results could be achieved overnight. The Bio Wall
Wash is yet another innovation which will help clean existing surfaces
affected by algae and fungi.
Mackson’s use of modern technology, coupled with its commitment
to quality and innovation, has been the Company’s secret to
producing award winning paints since inception, which have gained
the company the market edge.
Today, Macksons occupies a comfortable market niche as a specialized
paint manufacturer and is market leader in the colour bank segment,
with over 250 colour banks around Sri Lanka that are growing rapidly
to meet the overwhelming demand, both islandwide and internationally.,
“Our colourbanks are not merely paint shops that give you unlimited
colours, but are a solutions provider for any surface condition,
to protect and decorate surfaces. They are increasingly becoming
the one stop shop for the needs of today’s demanding architect,
contractor and home builder,” Head of Business Development
Nilrukshi de Silva said.
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