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Unveils flasgship centre at Headquarters, Expreience
Centre at ExcelWorld
Mobitel
last week re-opened its Flagship centre at Mobitel Headquarters
to public after an extensive facelift providing customers with a
brand new look and feel, to take them to a realm of truly 3rd generation
mobile experience.
This follows the launch of M3, their super-3.5G services. With this,
Mobitel records yet another First; establishing an Experience Center
environment to showcase the highlights of HSPA technology for the
first time in South Asia.
“The atmosphere created here at the Flagship centre complies
with International standards and emerging global trends of today’s
youth,” SLT Mobitel Chairman Asoka Weerasinghe De Silva said.
“This particular ambience will help shift paradigms of visitors
to the store, by facilitating them to experience the best flavors
of modern lifestyle, M3,” he added.
Telecommunications Regulatory Commission Director General Kanchana
Ratwatte, who declared open the Flagship centre of Mobitel, showed
his interest about the facility and what it has in-store for customers
and public. He commented “I am quite happy to see Mobitel as
a leading Mobile Operator taking greater strides not only in the
technology sphere but also in terms of the ‘Care’ proposition
upheld by them. This facility is far superior to many international
outfits that I have seen.”
The new store outlook is no different from a futuristic luxury hotel
lobby. Friendly customer care staff will always be there to open
the door and usher customers in. In accordance with “fast resolution
concept” customers will no longer have to go through the hassle
of waiting in queues for petty matters, the information desk will
be more than happy to resolve those matters then and there. The
new store layout will encourage the customers to roam around and
self serve a catchy ring tone, explore the latest technologies in
Mobile communication and take a closer look at mobile phone models
at very interactive DIY counters and Kiosks.
The “Experience Centre” takes the pride of place at Mobitel
Flagship centre. Its luxury ambience promotes the guests to experience
whilst competent and technically au fait staff will make customers
literally feel what Mobitel really mean by ‘lightening speed’.
Likewise push mail, MobileTV, video call and all other ‘super-3.5G’
M3 services will be demonstrated to customers on their request.
Catchy high quality video clips of latest mobile products and services
will also be shown on large displays at Experience Centres.
Located next to Experience Centres will be the vibrant stalls of
Mobitel’s eco-partners, HTC, LG, Motorola, Nokia, Samsung and
SonyEricsson who will be displaying an array of mobile devices to
choose from the elegant 3G mobile phones to economical GSM phones
at highly competitive prices found in town.
Be it a new connection, a phone setting or even a bill payment,
once a customer is ushered to a counter, his or her need will be
promptly attended by a Mobitel staff member who would literally
demonstrate the “always care” attitude while the customer
can sink into an easy chair enjoying a cup of hot coffee.
The specially designed lounge area will be dedicated for Mobitel’s
most loyal customers. Business customers and Corporate customers
will be served in this business class enclosure where they will
have access to competent customer service consultants who will work
with customer solutions engineers, who will design customized solutions
for corporate specific needs.
“Seeing is believing” says, Suren J. Amarasekera, CEO
of Mobitel. “People will be amazed at the capabilities of M3,
Mobitel’s Super 3.5G services. Therefore, it was important
to have a futuristic, yet homely atmosphere for people to try out
and experience M3 services on their own. The concept behind Flagship
centre was to bring about that unique M3 experience. Also, it will
serve as the one-stop-shop for all the needs of our 3G customers,
as well as for our existing GSM customer base.”
Mobitel unveiled its second Experience Centre located at Excel World,
Colombo on the same day. This showcases a similar setup to what
can be experienced in the Flagship centre but, with a more youthful
and energetic ambience to suit the fun loving audience of Excel
World. Joint promotions with Bowling Alley and other stores of the
gaming arcade, are also to be held in due course.
With the revamping of its Flagship centre and the subsequent launch
of Experience Centre at Excel World, Mobitel aims to bring the retail
experience to greater heights through initiatives like moving towards
advice-based selling, instead of product-centric sales offer presenting
customers with possibly the best mobile-shopping experience in the
country.
Sri Lanka Telecom Mobitel, the National Mobile Service Provider,
is a wholly owned subsidiary of Sri Lanka Telecom. In January 2004,
the company launched its fully-fledged 2.5G GSM network that is
EDGE/GPRS enabled and designed to operate on dual band. Investments
committed to date in its 3.5G/2.5G networks and service offering
totals over US$ 200 mn and is set to increase its present 1000+
base stations to 1500 base stations by the end of the January 2008.
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