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Hayleys
Consumer ‘walks the talk’ to push energy saving with Philips
Market
leader launches new high-voltage campaign to create awareness of
the guaranteed attributes of the global brand
In
a strong show of commitment to cause, the staff of Hayleys Consumer
Products Limited (HCPL), sole agent in Sri Lanka for Philips Lighting,
took to the streets of Colombo and the suburbs last week to promote
energy saving and safety via Compact Fluorescent Lamps (CFL).
Clad in distinctive blue T shirts and caps, employees at all levels
of the company fanned out to lighting dealers to personally drive
home the message that Philips, the global leader in lighting, guarantees
a mammoth 80 per cent saving in power consumption with the use of
CFLs, substantial savings on replacement costs and protection from
ultraviolet (UV) radiation.
Backed by a simultaneously launched mass-media campaign to highlight
the benefits of CFLs and the Philips promise, the shop-to-shop initiative
was an extension of the step taken recently by HCPL to promote energy
saving among Sri Lankans by slashing the prices of Philips CFLs
by up to 23 per cent.
“All of us decided to literally walk the talk,” HCPL’s
Business Unit Head Janaka Kiridena said. “The market is full
of products that promise much and deliver less. With Philips CFLs
comes a guarantee from a global brand and its local partner, that
using a these products will generate the desired results. We wanted
people to hear that direct from us.”
A Philips CFL uses one fifth the power of an incandescent bulb of
the equivalent luminous output, resulting in 80 per cent less electricity
consumption for the same amount of light. It has also been estimated
that a CFL saves 2000 times its own weight in greenhouse gases,
making its use environment friendly.
The
purchase price of a CFL is higher than that of an incandescent lamp
but this cost is recovered in energy savings and replacement costs
over the bulb’s lifetime. A Philips CFL lasts for 8000 hours,
about eight times longer than an incandescent bulb.
HCPL’s drive to promote greater CFL usage with Philips is supported
by the release to dealer’s islandwide of attractive new point-of-sale
material, billboards and print and television advertising that focus
on the functional attributes of the product and the guaranteed quality
of the brand. “Philips is already the market leader for CFLs
in Sri Lanka, but we feel that more people have to use these bulbs
for the country to maximise the savings on electricity and the protection
of the environment,” Mr. Kiridena added.
All Philips CFL above five watts have three ‘U’ shaped
tubes that provide a better balance of light than 2 U bulbs, and
all tubes have a special ultraviolet protective coating that makes
them safer to use.
The global leader in lighting, Philips provides lighting to many
spectacular sites and locations in the world, including the Eiffel
Towers, Sydney Opera House, the Beijing Olympics stadiums and the
Sri Dalada Maligawa. Philips also provides world class lighting
solutions to many global installations and institutions.
Besides being the sole representative in Sri Lanka for Philips Lighting,
HCPL is also the sole distributor for top personal care brands P&G
and Gillette and sole representative for the global photo imaging
brand Fujifilm, the market leader in Sri Lanka.
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