|
The
‘hot’ team behind The Chillies 2008
“THE
CHILLIES 2008 Steering Committee, a team hand picked to provide
the professionalism demanded of an event of international stature
Experienced
and competent senior professionals from the industry have been handpicked,
with the support of the Board of Trustees, for the Steering Committee
of Chillies 2008. Each team member brings with him/her, expertise
and knowledge in an area that is vital to providing the professionalism
demanded in the organising of an event of the international stature
of Chillies
The Chillies 2008 Steering Committee comprises the following.
Renuka Marshall Managing Director of TBWA\TAL, with an MBA from
the University of Sri Jayewardenepura and a Diploma in Marketing
from CIM-UK, spearheads creative campaigns and has about two decades
of hands-on experience gained by handling several blue chip accounts
and global brands. Renuka also serves on the board of the International
Advertising Association (IAA), Sri Lanka Chapter.
Niranjan Palipane is Director / CEO of Clinch. He holds a Masters
Degree in Business Administration from London South Bank University
and is a member of the Chartered Institute of Marketing and the
Chartered Management Institute, UK, with ten years combined exposure
in Advertising, Sales, Marketing and Business Development.
Tharanga Gunasekera is Marketing Manager in Corporate Banking at
HSBC who strives to place Sri Lankan marketers on the map, by sharing
his expertise gained from an MBA from the University of Leicester,
UK and as a Chartered Marketer, UK and double Diplomate in Marketing
from SLIM and CIM-UK. Tharanga has nearly 15 years of experience
in Sales and Marketing.
Tilan Wijeyesekara is Head of Marketing of Janashakthi Insurance.
A dynamic marketer with a proven track record spanning 10 years,
Tilan has been associated with several well-recognised and award
winning brands during his career at several multinationals and local
blue chip companies. He holds a Post Graduate Diploma in Marketing
and is an Associate Member of the Chartered Institute of Marketing
(UK) and is also reading for his MBA.
Michael Holsinger has wide experience in client servicing in several
key ad agencies in Sri Lanka and is now the Chief Operating Officer
of Lowe LDB. Michael is a planner at heart and enjoys working with
new planning tools and designing and executing tailor- made research
programmes that deal with communication. Michael was selected as
an International Trainer for the role out of TTB (Thompson Total
Branding).
Sujeewa Samarasekera, Director Operations at Grant McCann Erickson
is a seasoned professional in the Sri Lankan ad industry. Few can
match this veteran’s level of experience in the fields of print
production and multi-media marketing. Sujeewa was instrumental in
establishing the first in-house Digital Studio in the country and
has made an indelible mark in various capacities, including Senior
Management in several leading ad agencies in Sri Lanka..
Nalin B. Karunaratne, Steering Committee Chairman, has over fifteen
years experience in Sales and Marketing. He has held senior positions
in multinationals in Sri Lanka and the Middle East. Nalin is Head
of Sales at ICI Paints.
Paddy Weerasekera is a graduate member of the Chartered Institute
of Marketing, has an MBA from the University of Wales and is General
Manager of 141 Integrated Communications in the Bates Asia network.
He spearheaded the development of BTL services at the agency, and
now oversees 141’s diversified services. Paddy serves in the
Accredited Advertising Agencies Association and was a judge of the
SLIM ad awards and also served in the Chillies 2006 committee.
The Committee has put in place safeguards to minimise, if not eliminate
altogether, scam ads, which were a key concern of last year’s
‘The Chillies.’ Scam ads may be defined as being advertising
developed solely to win at awards shows, with no legitimate client
source or, if having a legitimate client, with no legitimate client
need or rationale. “We are very aware of the fact that scam
was a major concern of Chillies 2007, and are putting in stringent
controls to make it much more difficult to submit scam work,”
assures Nalin Karunaratne.
The Chillies 2008 Sri Lanka Advertising Awards, is a joint industry
initiative of the International Advertising Association (IAA) with
the Association of Accredited Advertising Agencies (the 4A’s),
and the collaborative counsel of Sri Lanka’s marketing and
media fraternities.
|
