Dialog launches Lanka’s largest rewards network

Branded ‘Star Points’ new initiative to cover 150 partners, 500 outlets with 4 million subscribers

Dialog Telekom PLC, in partnership with over 150 leading Sri Lankan retailers, launched  ‘Star Points’, an exciting and high value Rewards Points scheme. Star Points is billed to be the country’s largest Rewards Points programme encompassing over 4 million members alongside 500 partner outlets at inception. All Dialog GSM and Kit customers counting well over 4 million at present are rewarded with membership in the Star Points programme and will earn Star Points for all transactions carried out at Dialog and with over 150 other partners.Star Points Partners encompass multiple retail sectors ranging from household, electronics, grocery, clothing, food and beverage, cosmetics and fashion through to healthcare and domestic and international travel. Star Points partner offerings in terms of rewards Points for all transactions and redemption offers, supplement points awards for all Dialog services encompassing Dialog Postpaid and Dialog Kit Prepaid mobile services, as well as Dialog TV, Dialog Broadband, and Dialog fixed line services.Star Points are redeemable at a constant face value of Rs. 1 per Star Point across the entire Star Points Network. The revolutionary rewards scheme also enables customers to enjoy special discounts and striking offers extended by Star Partners.

The Star Points Network operates exclusively on Mobile Devices  eradicating the need for a loyalty card or swipe machines. Earning and redemption of Star Points across the Star Points Network would be carried out via consumer friendly menus on the mobile phone. Dialog customers could access a host of features on the Star Points Network by dialing #107# and selecting Star Points from the menu or by logging onto www.dialog.lk.

The unique innovation of an exclusively mobile phone based loyalty programme enables membership to be instantly extended to Dialog’s 4 Million plus subscriber base and likewise enables partners across the country to participate in the programme via a mobile phone. The Star Points Rewards network is an extension and enhancement to Dialog’s Star Circle scheme. Hitherto Star Circle rewards were redeemable only against Dialog products and services.

The launch of the Star Points Network engages a multitude of high profile retail partners enabling the 4 million strong membership to enjoy rewards from a wider base of retail establishments addressing a comprehensive portfolio of consumer needs. Dialog customers possessing points on the Dialog Star Circle programme would have these points transferred automatically to the Star Points scheme at their original value. Star Points members are free to redeem points against goods and services at partner establishments within the validity period of 12 months from the date of award. Dialog Telekom, an ISO 9001 certified company, is a subsidiary of Telekom Malaysia. Dialog operates 2.5G and 3G Mobile Communications networks supporting the very latest in multimedia and mobile Internet services.

The Company has the distinction of being the first 3G operator in South Asia to commence commercial operations. Its local coverage spans all provinces of Sri Lanka, while international roaming is provided in over 200 countries. Dialog Telekom, the largest and fastest growing cellular service in Sri Lanka, serves a subscriber base in excess of 4 Million Sri Lankans.