Phoenix Plastics enters Aussie market

Phoenix Industries, the market leader for providing plastic solutions, with a 30 year history, has started exporting its products to Australia where they have been received extremely well.

“We have lived up to our slogan of Phoenix, ‘The Name for Plastic’, and we are indeed gratified that our products are being accepted in a country like Australia where quality standards are so high,” Phoenix Industries CEO Hasith Prematillake said.

Infact Phoenx Industries was recently awarded Business Super Brand status as well, in addition to having won 3 Golds for their Storage Boxes with Wheels, Nestable / Stackable Jumbo Crates and Plastic Fish Crates at the recently concluded Lanka Star Packaging Awards.

Phoenix Industries is exporting their Storage Bins to Australia, with the boxes being available in 5 different sizes, namely SS [Super Small ] 12 litres, S [ Small ] 25 litres, M [Medium] 50 litres, L [Large ] 80 litres and XL [ Extra Large ] 100 litres.

According to Prematillake, the boxes are designed in such a manner that they can be used as ‘under bed storage ‘ containers, a system widely used in western countries.

“Medically it is not advisable for humans to lift containers beyond a certain weight, hence our storage boxes are on wheels which enables them to be moved around with a full load without a problem”.

Being transparent the contents therein can be easily identified and retrieved when required and as they are stackable and nestable they can be stored away utilizing the minimum possible space.

The boxes are designed in such a manner that they protect the contents and the solid lid prevents dust particles from entering. The lid handle is so designed that it serves both as a lock as well as a handle.

“The boxes are attractive to look at [ they are available in 3 different colours as well as being well designed ], and are extremely durable having a high impact strength” said Prematillake, who added that they could be used for a variety of purposes both at office as well as at home.

“In today’s world life without plastic is well nigh incomprehensible in view of its functionality in our daily lives. From the moment we wake up it is plastic in the form of our toothbrush, at breakfast you encounter food and beverage in plastic packs, your lunch is in a plastic box, your favourite ice cream comes in a decorative plastic container, you doctor prescribes you medicine which comes in plastic blister packs; the list is endless”.

Phoenix Industries is known as a company that employs the ‘5S Implementation’ towards continuous improvement, with strict quality control procedures in place through every process of manufacture, meticulous attention to detail, stacking, and mint condition delivery.

Phoenix Industries also has a distinct advantage over competition as it has a fully equipped Research and Development Centre.

“Apart from Australia Phoenix Industries is also exploring other avenues in Europe and elsewhere and we are confident of soon exporting our range of plastic domestic as well as industrial ware to other countries as well”.

Among their many achievements is the fact that Phoenix Industries were the first in the whole of South East Asia to introduce the novel hi tech in-mould labeling for the up market packaging industry. Phoenix also has a ‘just in time’ packaging facility [Solution JIT], one of the newest packaging concepts at the Caltex Oil Blending facility in Kolonnawa.

“Over the last 3 years an outlay of Rs 1 billion represents the quantum of investment at our state of the art factory in the Makandura Industrial Zone. In fact by raising the quality bar, Phoenix products are regarded as quality material as a matter of automatic assumption and this together with our extensive product range are our strengths”.