Dynamix International presents Brand Summit

The Business of Building Brands by the Guru of the Guru of Advertising

Prof John Philip Jones world renowned as the guru of the guru of advertising will be visiting Sri Lanka on the 27th of February 2008 to address a large gathering on the business of building brands at the Cinnamon Grand Hotel Colombo.

The event is organised by Dynamix International Consultancy (Pvt) Ltd which is a leading training and consulting firm and is also the franchise holder for FranklinCovey and Door International in Sri Lanka, Maldives and Bangladesh.

Prof John Philip Jones is an American advertising professor born in Britain. Economics Tripos from Cambridge University (i.e., BA with Honors and MA)

His professional career began as a market researcher, engaged essentially in applied economics. He spent 27 years in Europe as a researcher and then as a manager of advertising campaigns on an international basis.

25 years were spent with the J. Walter Thompson advertising agency. He was for eight years responsible for the international advertising of one of the world’s most important global brands, Unilever’s Lux Toilet Soap.

During his professional career, much of his work was focused on the evaluation of advertising effects, and he has continued this activity since he entered academia. He is the author of eight books and more than seventy articles in major journals, both professional and general.

In addition, he was editor and part-author of a series of five major handbooks covering all aspects of professional advertising practice; these were published in 1998-2000. They comprise more than 2,000 pages: the largest individual body of work ever published on advertising.

He has been the recipient of a number of national awards, from the American Advertising Federation (AAF) and other bodies. AAF Distinguished Advertising Professor in 1991.

In 2001 he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement. In 2003 he was nominated, by the distinguished publication American Demographics, as one of the “25 most influential people on the demographic landscape over the past two-and-a-half decades.”