Wednesday, January 30, 2008
 

 


Contact us:- Editor The Bottom Line

Dialog Telekom partners Sumithrayo to reach out to those in need


Dialog Telekom PLC, Sri Lanka’s leading telecommunications provider and Sumithrayo joined hands recently in a bid to offer a unique on demand support service to any one who feels in need of some social support.

Not limited to Dialog users this service can be accessed by just dialling into the free short code 766 from a Dialog mobile or 0777 867676 from any other mobile or land line, which will link the caller with a nominated “befriender”.Befriending, a support system used by Sumithrayo, is the art of positive listening.

This support system is designed to help distressed people to move beyond their troubled feelings and explore healthier options, which can ultimately lead to empowerment and a positive outlook to their lives.

This method of support is carried out by trained volunteers at Sumithrayo who are geared on to giving such support for individuals with a variety of issues and problems.

The long term goal of this partnership between Dialog and Sumithrayo is to empower more people, uplift their quality of life and ultimately reduce the suicide rate in the country.

Expanding on this further, Mothilal De Silva, Group Chief Corporate Officer, Dialog Telekom PLC commented, “Cascading from the Company’s Corporate Responsibility focus of enriching the nation through inclusion, the initiative enhances the social value of a Dialog mobile service to transform it to a potential life giving device. Sri Lanka has one of the highest suicide rates in the world and we identified the part which we can play in connecting those in need with a channel to expressing themselves openly without having to deal with vilification.”Dialog Telekom is committed to providing parity dividends to local communities in which the Company operates, while mitigating adverse social and environmental impacts both directly and indirectly.

Dialog’s multifaceted Corporate Responsibility embraces reaching out to all segments of society regardless of demographic disparity, to enrich the nation through inclusion. The best practices imbued through its Corporate Responsibility initiatives have earned the Company three consecutive World GSM Awards.