Elephant House aims to keep doctor away with 'Apple Soda'

From left Upendra Gunawardhana - Brand Manager, Srikanth Selladurai - Head of Beverages, Jit Gunaratne - President, Consumer Foods & Retail Group, Sanjeewa Jayaweera - Chief Financial Officer, Varuni Amunugama Fernando - Joint Managing Director Triad, Ranjith Edirisinghe - Marketing Manager and Amila Silva - National Sales Manager

In keeping with its zest to titillate the palates of several thousands of consumers islandwide, Elephant House has introduced the latest addition to its portfolio of beverages - Elephant Apple Soda. This excitingly new apple flavoured soft drink gives consumers the chance to savour the perfect apple flavour. Elephant Apple Soda brings with it a certain sense of jubilation and celebration. With its welcome fizz, it bubbles into associations of happiness and partying, thus making it a perfect choice for anyone and at any time.

Vice President and Head of Beverages S. Srikanth said that the Apple flavour is widely perceived as a top range flavour in most Asian markets. “The Apple flavour is a taste which has been growing in popularity over the past few years in the Sri Lankan market. Although apple as a taste and fragrance has been commercialised in many forms, research shows that the apple flavour has still been not exploited to its fullest. Our dynamic in-house R&D flavour professionals have thus created just the right apple flavour to suit Sri Lankan palates. In fact the strong sweet apple aroma and its unique taste have brought an ecstatic feedback from vastly different consumer groups. We continually research, and, are aware that our consumers’ needs and wants vastly differ from one person to another. Our promise is thus to give each and every consumer his/her preferred flavour”, he addedPresident, Consumer Foods and Retail Group of JKH, Jit Gunaratena said that Elephant Soft Drinks with a history of over 100 years in the Sri Lankan market is still the strongest beverage brand. “From unique flavoured drinks such as EGB, Necto, Orange Barley, we offer our consumers a wide range of flavours to enjoy and quench their thirst. Elephant Apple Soda is yet another introduction to reward our customers’ need with a unique experience. As the market leader we consider it our privilege to set high standards and propel the Sri Lankan beverage industry to new heights.  Elephant House has invested around R. 800mn in the production facility and has a strong commitment to serve it customers with high quality beverages”, he added. Elephant Apple Soda is currently offered in three different pack sizes of 250ml, 400ml, and the large 1.5lr plastic bottle and has been priced on par with Elephant House’s other sweet flavoured carbonated drinks.

With its unique unmatchable apple taste and enticing sweet aroma, Elephant Apple Soda is available in all leading outlets and supermarkets and is all set to take Sri Lanka’s beverage market by storm.