Phoenix Ogilvy wins for the blind

The single idea that the blind are not blind to the world won Phoenix Ogilvy the most metals in this year’s Chillies. Titled ‘Touch’ the most award winning single ad campaign for the agency won them silvers and bronzes in the tightly contested awards night, placing them fourth in the line up of the highest tally of awards. Walking away with 3 Bronze and 2 Silver medals, Phoenix also emerged as finalists for 7 categories and was short-listed for the ‘Campaign of the Year.’

‘Touch’ was rolled out for the Federation of the Visually Handicapped and had some of the best of Ogilvy working on the conceptualisation and execution. The idea was a simple one, born from the realisation that the blind can see the world better than the rest. Inspired by John Milton, the blind poet whose poems illustrate that he does in fact see more of the world, the Ogilvy team produced ads that touched its viewers.

It is the simple ideas that create wonders, and the agency is proud that their simple message of how the vision of the visually handicapped extends far beyond the ordinary stood apart, on a night in which most definitely vision won.