ODEL infused with the colours of Avurudhu

ODEL, Sri Lanka’s premier lifestyle brand, much improves the tradition of gift giving this Avurudhu season, with the introduction of an array of seasonal merchandise to make gift giving affordable and easy. 

To ensure that there is something for everyone this Avurudhu season, ODEL will make available a variety of attractive, eye-catching gift items at its outlets in Colombo and the surrounding suburbs.

This new collection of merchandise has been designed especially in keeping with the Avurudhu theme, and features attractively priced T-Shirts, Sarongs, Bags, Accessories, Kids items and homeware goods. Many items featured within this range have been especially designed with the colours deemed auspicious for the New Year – brilliant reds, and vibrant yellows – to create a dazzling and striking selection of clothing items and gift options. Furthermore, ODEL adds more excitement to the season with a number of other Avurudhu themed offerings at its flagship store at Alexandra Place. A special sweet meats hut will be set up at the front of the store, where shoppers will find scrumptious Avurudhu fare available for purchase. Here, the delectable traditional fare of Kokis, Kevum, Aasmi, and even Aluva will be available in the lead up to the auspicious day.To further draw in shoppers and raise awareness on these seasonal offers, the brand has also designed an attractive and informative catalogue depicting all the products that have been specially designed for Avurudhu and many other gift items.

These catalogues will be available at all ODEL outlets, and will also be distributed.The celebrations and themed merchandise for this April is another interesting and unconventional step for the fashion brand, which has been reputed for being at the pinnacle of style. The colourful merchandise will be available at ODEL outlets at Alexandra Place, Majestic City, Kohuwela, Ja Ela, the Bandaranaike International Airport, and Dickman’s Road.