HSBC, pioneers mobile info service with Dialog, Mobitel

Dial 121 and enjoy a first in Sri Lanka’s credit card industry

HSBC the market leader in credit cards has introduced an innovative service for the very first time in Sri Lanka to serve their customers even better, with greater convenience. The #121# mobile information service is an informative concept enabling HSBC credit card customers who possess a Dialog or Mobitel connection to gain quick access to information on all HSBC credit cards offers via their mobile phone. By using this unique #121# number, information on HSBC credit card offers and other HSBC services could be easily accessible from anywhere – locally or overseas at anytime at no extra cost. This user friendly dial up (#121#) is as easy as “click, click, click” and it enables customers to keep abreast of all offers and services as and when they are introduced. As a result, customers will not have to wait until they are informed of what they stand to benefit by using their HSBC credit card to enjoy life.

The service will allow credit card customers to access information on HSBC credit card benefits and offers, 0% merchant outlets, rewards partner outlets, bill payment options and inquiries and important telephone numbers (toll free for customers with roaming facilities and international text messaging).

David J H Griffiths, Chief Executive Officer for HSBC Sri Lanka and Maldives stated, “Partnering with two of Sri Lanka’s fastest growing telecommunication providers has given HSBC a competitive edge in efficiently reaching a wide segment of the credit card customers and supplying them with information at their finger tips”.

The #121# service is the newest technological innovation introduced by a bank to the commercial market in the recent years. This will help to reduce the use of paper based communication material such as brochures, pamphlets and leaflets, creating a greener environment that is in line with the bank’s global business strategies to preserve the environment that we live in.

Rienzie Martinesz, Head of Marketing at HSBC said, “Our customers before making plans to go shopping or go out for a meal, get pampered at a spa or plan a holiday, will now have the facility to check the HSBC credit card special offers by simply dialing #121# on their Dialog or Mobitel mobile phone for instructions”

HSBC plans to tie up with other mobile service providers in the country to expand the reach and make information instantly accessible to all customers using mobile phones. Martinesz added that, “This service when offered free of charge will help customers to optimise their time and enjoy life to the fullest”.

Following the card selection the menu will display a choice of categories under Travel and Leisure, Wine and Dine, Health and Beauty, Shopping, Home and Away, Concierge and Insurance. This will entitle all HSBC Premier, Platinum, Gold and Classic credit card holders to an array of offers and features; special offers ranging from package upgrades at Hotels and Spas, discounts and offers on holidays and special discounts at some key airlines.