Caltex sponsors VB National champs CGR

The Railway volleyball team sponsored by Chevron Lubricants Lanka PLC has clinched the National Volleyball Trophy for 2008 both in the women’s and men’s categories at the recently concluded tournament.

The Railway volleyball men’s team took on the Sri Lanka Ports Authority and the women’s team took on the Sri Lanka Air Force in the finals held at the Sugathadasa Indoor Stadium recently.

In the men’s final, Sri Lanka Railways defended their position in a three-set straight win against the Ports Authority, while it was plain sailing for the women’s team against the Sri Lanka Air force.

“We are indeed proud to be associated with the railways volleyball team” said Kishu Gomes, Managing Director/CEO for Chevron in Sri Lanka. “As their sponsor it is rewarding to witness the commitment the teams have shown towards the sport.”

Chevron Sri Lanka came forward in 2008 to support the railway’s volleyball team. Through this sponsorship CGR will work towards leveraging the individual competencies and capabilities of the players for the further development of the team. The organisation has also ensured the necessary equipment is made available to the team through this sponsorship.

Sponsorships are part of Chevron’s way of doing business. Through sponsorship of sports, the organisation is able to provide the right mix for the brand to leverage its power, energy and strength and at the same time symbolising the traits of the game.

Over the last ten years, Chevron in Sri Lanka has been associated with motor racing, prokarting, club cricket, indoor cricket, rugby, sailing, boxing, and volleyball and today the organisation continues to sponsor rugby at national level and boxing and volleyball at a school level. In addition Chevron also supports the Deaf Schools in the country in their sports endeavours partnering them in cricket, volleyball and netball. For Chevron, sponsorships are among the key marketing tools used to reach out and communicate with its various customers.