Wednesday, April 02, 2008
 


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Festive time rumours at Browns are true

Brown & Company PLC has offered its customers’ a unique promotion during this festive season.

Speaking to us, CEO/MD of the Browns Group Murali Prakash said, “This promotion is unique in the fact that we have leveraged our group strength to offer our customers a range of excellent products tied up with some great benefits such as free gifts and discounts”. Speaking further Prakash said that the Browns Group is not a company only engaged in selling consumer durables but a much wider group who markets products from tractors to business solutions, environmental services, marine engines to automobile batteries.

General Manager for Brands and Corporate Affairs Suresh Tissaaratchy said that the Browns Group “Katakatha Aththai” promotion was based on leveraging some of the best brands that the Company markets and rewarding its key customers for their loyalty. He added that the aim of this promotion was to raise awareness on the different products and services Browns Group markets and that this particular promotion was unique since in most segments everyone who purchases one of their brands becomes a winner.

Browns Agriculture who have been the pioneers in the agriculture industry in Sri Lanka market some of the leading brands of tractors, namely, Massey Ferguson, Tafe, Sifang and Yongtuo. These products are in both the two wheel and four-wheel categories and have been tried and tested by the Sri Lankan customer. The segment of the promotion, which pertains to tractors, ensures that everyone who purchases any tractor from the Browns Group becomes a winner. Once an individual purchases a tractor from a Browns Centre or Dealer islandwide, he/she will be given a scratch card which could win them free gifts ranging from tractor trailers, TVs, Hi-Fi systems, DVDs, gas cookers, CDMA phones, tool sets, etc. Speaking further GM Brands said “This is probably the first time in Sri Lanka where everyone who purchases a tractor is ensured of a valuable gift”. The Browns Group is the largest supplier of tractors in both the two wheel and four-wheel sectors in Sri Lanka.

Another item included in the Browns Promotion is the durable BG water Pump. Anyone who purchases a BG water pump will get two Usha Lexus energy saving CFL bulbs free. The BG water pumps come in 0.5 HP, 0.75HP and 1.0 HP and are available at all Browns Centres and Dealers islandwide. BG water pumps carry the unique after sales feature of 24-hour service response within Colombo city limits and 48-hour service response time outside Colombo city limits.

Browns Group has catered to both their corporate and individual customer bases by extending the promotion to their Office Automation division. When customers walk into Browns Centres and purchase fax machines, copiers or cash registers they stand to win fax machines, organisers, calculators and great discounts.

Furthermore customers who purchase any consumer electronic item from the thirty Browns Centres islandwide could win 20inch and 14 inch colour TV’s, gas cookers, DVD players, docking stations, discounts and much more. Two new Browns Centres have been opened at Horana and Hatton to serve the customer base better.

According to GM Brands the Browns Battery Division’s contribution to delivering more value to the customer base consists of giving them the chance to win free sunshades upon purchasing Exide batteries from all outlets in the dealer network. Exide, which is the market leader in Sri Lanka, recently pioneered an innovation in customer service through the launch of its one stop service station “Power Mart” at Havelock Road Colombo 5.

The Company believes that the “Browns Katakatha Aththai” promotion will deliver great offers to a wide spectrum of customers during the festive season.

For more information potential customers could log on to www.brownsgroup.com or call Browns Special Promotion Hotline on 0773-888-88-5 or 0773-888-887.