Wednesday, April 23, 2008
 

 

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Triad flies Lankan flag high in AFAA Gold Book

The AFFA (Asian Federation of Advertising Associations) Gold Book is a compilation of prestigious industry award creative winners across the continent. This becomes an invaluable addition to the archives of Asian advertising circles, offering more than a comprehensive lowdown on the creative talent in Asian advertising.

Triad, adjudged No.1 at the national Ad Awards – The Chillies in 2006, 2007 and 2008, is proud to be featured in The AFFA Gold Book along with the best of the best creative agencies in the region. Hot off the first ever win for Sri Lanka at the AdFest 2008, Triad – Sri Lanka’s 100% truly Sri Lankan agency considers this to be an unique privilege afforded only to Gold Award winners.

Celebrating 15 years in the industry, the company attributes its unparalleled achievements to their ‘Shared Dream’ – the unquestionable belief that ’Sri Lanka Can.’ A company which has grown from a mere 2 people to a team of 90, stake their claim to some of the most memorable communication campaigns of our time.

The AFFA Gold Book was presented to all the advertising practitioners from across the globe, who flocked to AdFest (Asia Pacific Advertising Festival) this year so that it could become a useful tool in the pursuit of further excellence. Inclusion in The AFFA Gold Book this year becomes a source of pride for Triad, as the agency can illustrate the creative power of Sri Lanka to the global ad community in this manner.

Aspiring to be the ‘GLOBAL LOCAL,’ Triad remains confident of its global competitiveness in the advertising arena and has already embarked on a mission to win the first Cannes Lion for Sri Lanka.