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SIA’s
first all-business class service to New York takes flight
Singapore Airlines redefined long-haul air travel with the
launch of its new all-Business Class service to New York (Newark)
last week.
The newly reconfigured Airbus A340-500 is fitted with 100
of the Airline’s new award-winning Business Class seats.
With this new configuration, Singapore Airlines is the first
to operate an all-Business Class service on the transpacific.
Each leather-upholstered Business Class seat measures 30 inches
(76 cm) in width; almost 50 percent wider than most products
in this class. Providing customers with more personal space
and privacy, the seats are arranged in a 4-abreast, 1-2-1,
layout, with every seat having direct access to the aisle.
When it is time to sleep, the new Business Class seat converts
into a fully-flat bed.
Singapore Airlines’ Executive Vice-President Marketing
and the Regions, Huang Cheng Eng, says the all-Business Class
service is in response to demand from corporate travellers.
“Our direct flights to the US have always been well-received.
With this newly reconfigured aircraft, we will be increasing
our Business Class capacity, and offering our customers travelling
to the US, the opportunity to experience our award-winning
new Business Class seat.”
The conversion of all five of the Airline’s A340-500s
to an all-Business Class seating is being carried out in phases.
For now, the all-Business Class A340-500 operates three times
weekly, with daily services to New York by end June. By late
September 2008, Singapore Airlines will also fly the all-Business
Class service to Los Angeles daily.
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