Wednesday, July 16, 2008

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Tokyo Cement on a mission to revolutionise the construction industry

Company empowers masons to develop and advance the industry in Sri Lanka

As a contributor to National Development for more than quarter of a century now, Tokyo Cement Group, as Market Leader has always set the benchmark for the entire industry from providing high quality products to pioneering innovative practices and going that extra mile to ensure that the industry is continually evolving and developing. The recently concluded ‘Masons Seminar’ held in Kurunegala is one such apt case in point.

Tokyo Cement has conducted these quality assurance seminars for masons for the past 11 years, in various parts of the country. The objective of these seminars is to upgrade the masons’ technical knowledge and skill levels by enlightening them on the standards of cement in general, how to identify good cement, the current types of cement available in the market, the correct application and use of varying types of cement to cater to different requirements, best practices on how to maintain high quality in cement etc.

As most masons practice the traditional methods used by their seniors which are most often incorrect, Tokyo Cement seeks to rectify this situation by breaking the cycle. Says Mouly Gooneratne, Consultant Engineer who has been an integral part of this programme from the very beginning, “Most masons start out as ‘golayas’ and learn under the ‘head baas’, who is usually not correctly versed in the latest trends and practices of the industry. With this programme the systems which prevailed for generations are corrected accordingly by educating them to look for standard and quality to increase the overall quality of building and architecture, that will last for more than a lifetime’.

The masons’ seminar held in Kurunegala last month was a resounding success with the masons in the area expressing their profound gratitude to Tokyo Cement for their beneficial initiative. “Tokyo Cement always has our best interests at heart; we receive tea, lunch and gifts worth the day’s wage we are losing by attending the workshop. However, even if this wasn’t the case, we would never grudge missing a day’s wage by attending this workshop because we learn so much,” said Ampitiye Dharmasiri, a mason. “I chose this job with absolutely no knowledge whatsoever. It was my father-in-law who taught me the basics of masonry and I took his word as law as I knew no better then. It was only when I participated in the Tokyo Cement programme held in Peradeniya that I realised that there was so much more to learn about this job. I’ve been a big follower of these programmes ever since and I now know the correct building systems and can now confidently start out on my own,” said Dharmasiri appreciatively.

Another participant, Galagedara Jayaratne had this to say, ‘This programme was very useful to us, especially as we had never received such expert knowledge from other mason workshops before. Having had 17 years of experience in this field, I had the impression that all cement was of the same quality. But now I know that the quality does in fact differ from one to another. I have also learnt the versatile uses of cement and innovative ways it can be used and mixed. I thank the Tokyo Cement Company for educating us on the profession and awarding us a certificate in recognition of our participation as we now have the expertise to buy the correct products and build trust with our customers because we can guarantee quality and they can trust our advice,” he said.

A labour market survey carried out by the University of Moratuwa revealed that from over 75,000 masons only 9.6% had undergone any sort of formal training. “This is why programmes like these are important because we update them on industry trends and create knowledge to fill industry needs,” Mouly Gooneratne firmly stated.

“In fact, because of the enormous success of this programme and masons’ requests for more workshops, we took the programme one step further and opened up our own Vocational Training Centre in Trincomalee in 2001, where five-day resident workshops were conducted for the masons and the National Apprentice and Industrial Training Authority (NAITA) officials held a practical test for all participants on the fifth day. Those that passed were awarded a trade certificate by NAITA that is recognised both locally and internationally. Over 500 masons passed out successfully from our centre. We unfortunately had to suspend functioning of our center in 2007 due to security concerns but hope to recommence the programme in a central location shortly”.

Tokyo Cement’s further commitment to the industry is demonstrated through their recent attempts to give masons another designation name. Adds Gooneratne, “even though masonry is a lucrative profession, many of the young generation do not want to follow in the trade because of the social stigma of being called a ‘baasunna’. As a result of this, Tokyo Cement had requested the authorities concerned to officially change the designation name of masons”.

Tokyo Cement Ltd was established by renowned industrialist, the late Deshamanya A.Y.S. Gnanam, with the Mitsui Mining Company, Japan in 1982. Many of their brands are the most sought after in the country and the company continues to strive to set the standard in the industry by assuring quality and innovation to their consumers.

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