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Bank
of Ceylon, Sri Lanka’s largest bank last week announced
Ajantha Mendis, the mystery spinner as their brand ambassador,
with special focus on the youth product sector; 18+
and 14+ accounts.
‘Ajantha is a truly driven Sri Lankan, who embodies
the country’s winning spirit. The energy and innovation
which Ajantha represents coupled with his popularity
makes him the ideal choice for BOC. It is an honour
to be associated with someone who has given back so
much to his country, both as a sportsman and a citizen,’
stated Gamini Wickremasinghe, Chairman of Bank of Ceylon.
This announcement is a result of the Bank’s commitment
to developing stronger relevance with the youth market.
Ajantha’s image as Sri Lanka’s new generation
star, an outcome of his stellar performance in cricket,
has won the hearts of many Sri Lankans, especially the
cricket loving youth of the country. This makes him
the most appropriate figure to be associated with the
Bank and adds value and credibility to Bank of Ceylon’s
philosophy of keeping abreast with the times.
‘Being very much in the media, it is gratifying
to have fans who love and support you especially the
youth who look up to you. Hence it becomes my responsibility
to ensure that my choices and the brands I endorse are
dependable in quality and service,’ said Ajantha
Mendis sharing his views on being appointed brand ambassador
for the Bank.
He further added, ‘It’s great to be associated
with Bank of Ceylon as we are both relied upon to deliver
the best by those we serve. And I feel that with the
support of BOC, by actively promoting saving, I am helping
facilitate a better future, financially for future generations.’
Ajantha’s responsibilities as a brand champion
to the brand includes increasing public awareness, especially
amongst the youth for the 18+ and 14+ accounts, on the
benefits and importance of maintaining savings. Furthermore
Ajantha would endorse all value added services offered
by the Bank.
Ajantha Mendis who mystified cricket fans and commentators
world over, rose to stardom when he claimed six wickets
for 13 runs and helped the Sri Lankan team to a 100-run
win against India during the recently concluded Asia
Cup cricket tournament.
The Bank of Ceylon is the leading Commercial Bank in
Sri Lanka owned by the Govt. of Sri Lanka. It is rated
AA (sri) by Fitch Rating, the internationally reputed
Credit Agency, and is ranked among the 1000 largest
banks in the world.
18 +, the bank’s most popular savings account,
offers attractive benefits based on the context of the
market today for the youth between 18 and 25 years of
age. All it takes is a minimum deposit of Rs. 200 and
the account can be maintained till they reach 35 years
of age.
The 14 + Savings Accounts are for teenagers between
14 and 18 years of age with an initial deposit of Rs.
500. Children are encouraged to learn the importance
of saving and manage the account by themselves. To this
end, the Bank offers an above the standard rate of interest.
Today, the Bank is connected through a network of over
202 ATM Machines plus 339 ATM outlets in collaboration
with Sampath Bank. It has the largest online network
in Sri Lanka with over 300 online offices, and the largest
customer base with over 5.8 million accounts.
It continues to maintain its position as a leader in
corporate banking, offshore banking, treasury &
foreign currency operations and trade finance. With
overseas branches in London, Chennai and Male, it has
the largest network of over 560 correspondent banks
all over the world.
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