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BOC
unveils spinning sensation Ajantha Mendis as brand ambassador
 Bank
of Ceylon, Sri Lanka’s largest bank last week announced
Ajantha Mendis, the mystery spinner as their brand ambassador,
with special focus on the youth product sector; 18+
and 14+ accounts.
‘Ajantha is a truly driven Sri Lankan, who embodies
the country’s winning spirit. The energy and innovation
which Ajantha represents coupled with his popularity
makes him the ideal choice for BOC. It is an honour
to be associated with someone who has given back so
much to his country, both as a sportsman and a citizen,’
stated Gamini Wickremasinghe, Chairman of Bank of Ceylon.
This announcement is a result of the Bank’s commitment
to developing stronger relevance with the youth market.
Ajantha’s image as Sri Lanka’s new generation
star, an outcome of his stellar performance in cricket,
has won the hearts of many Sri Lankans, especially the
cricket loving youth of the country. This makes him
the most appropriate figure to be associated with the
Bank and adds value and credibility to Bank of Ceylon’s
philosophy of keeping abreast with the times
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