The
Bottom Line, is the biggest midweek English newspaper
and the only business-economics heavy national weekly
published on Wednesdays.
The
differentiation or the value that The Bottom Line delivers
to the readers is news that matters most and worth knowing.
Though there is greater emphasis on economics and business,
The Bottom Line also offers an adequate dose of news
pertaining to politics, sports, defence, social issues
and lifestyle.
The
Bottom Line is the latest publication of the Rivira
Media Corporation, a subsidiary of the public quoted
diversified blue chip Richard Peiris and Company. The
Rivira portfolio of papers include The Nation on Sunday,
Sinhala Sunday weekly Rivira and astrological weekly
tabloid Rivirisi.
|
