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MidWare
to add value to IBM in Lanka, Maldives
IBM yesterday announced the appointment of Midware Technologies
as the value added distributor for IBM Software Group for
Sri Lanka and Maldives markets.
Midware Technologies will henceforth distribute the full range
of products from all the five software brands of IBM: Lotus,
Tivoli, Information Management, Rational and WebSphere. Director
of Midware Technologies, Romeish De Mel, said, “The Company
will actively engage in brand building and product awareness
campaigns in both countries. In addition to this will also
be special promotions on specific brands which are expected
to enhance revenue and increase market share in both countries.
Midware Technologies will work through its diverse business
partner channels thus enabling their technical teams to provide
strong support and bring more value to their business.”
IBM Software Group offers operating infrastructure environment
with a wide range of middleware for all types of computing
platforms, allowing customers to take full advantage of the
globally integrated era. IBM Software Group offers solutions
in transaction processing, messaging, data management, information
in all of its forms application development, systems management,
social software to name a few areas. Anil Menon, VP, Channels,
Marketing & Ecosystem, Software Group, IBM India/ South
Asia, said, “Midware team comes with deep expertise in
the Sri Lanka and Maldives markets.
This
partnership reiterates IBM’s commitment and strategy
to focus on emerging markets and help address the channel
needs to source IBM products to meet customer requirements
on a timely and effective basis.”A member of the Blue
Chip Group of Companies, Midware Technologies was formed early
this year to address the needs of Value Added Distributorship
for IBM’s Software Group. Every member of its corporate
and operations team has more than a decade’s experience
in dealing with IBM and the Sri Lankan IT market place, which
is a definite advantage in servicing the business partner
network as well as customers. De Mel added, “Sri Lanka
represents a large market opportunity in the South East Asian
region. Although we do not have a direct presence in the Maldives,
we will work through our Business Partners there, with support
provided from Colombo. We are indeed very happy to network
with IBM’s Software Group and handle these two diverse
clienteles”, he said. Head of Operations at Midware Technologies
Thanuja Weeratne said, “We reiterate the fact that we
will support our clients through our business partner network
in both counties, and thus ensuring that the interests of
our clients, business partners as well as IBM are looked after
at all times. Plans are also underway to work out a ‘go-to-market’
strategy with each of our partners after careful study of
their individual capabilities and potential. ”
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