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Cinergix
Research first Lankan entrepreneur to launch in Silicon Valley
Cinergix Research Pvt. Ltd. launched ‘Creately’
at the DEMOfall 08 (San Diego, USA) and TechCrunch50 (San
Francisco, USA) conferences in September 2008.
Creately is an online software application that is billed
to revolutionise how businesses can collaborate seamlessly
on diagrams, flowcharts, business processes and more with
customers and colleagues over the Internet. This is the first
time a Sri Lankan company has launched a product at the prestigious
DEMO and TechCrunch50 events in the US.
Cinergix’s Creately software makes design work easier
in two key ways. It leverages intelligent ‘Knowledge
Objects’, which have been titled KObjects. KObjects are
building blocks for the design that are akin to ‘plug-and-play’
hardware devices; so users can easily incorporate them into
designs. Second, Creately supports collaborative design. Coupled
with its intuitive user interface, Creately allows non-expert
users to solve complex design problems by collaborating online
with their co-designers from around the world.
For the past 18 years, DEMO has been the launch pad for companies
like Palm, Java, E*Trade, Salesforce.com and Skype. Twice
a year, DEMO handpicks 70 companies from more than 1000 applicants
based on their unique positioning and the potential to impact
the technology market. TechCrunch50, started in 2007, has
gathered a strong reputation in the Internet start-up sphere.
This year, they received 1200 entries; of which less than
100 were selected for the event. The product’s, ease
of use and community focussed approach were behind Cinergix’s
success at both these events.
“Being chosen for these events was a real honour. Being
a startup from Sri Lanka, this really shows that our product
is truly exceptional and innovative to have beaten thousands
of other companies from around the world to be represented
at such prestigious events”, says Chandika Jayasundara,
CEO and co-founder of Cinergix.
With its headquarters in Melbourne, Australia Cinergix chose
Colombo for its R&D operations due to the availability
of skilled IT professionals and the positive business environment
that has enabled the company to maximise its investments in
Sri Lanka. “Although Sri Lanka, with the right mix of
policies and skilled resources, is an ideal location to run
our R&D operations, it is still surprisingly a challenge
to find the right talent to work for a young start-up like
Cinergix.” says Jayasundara. “We can learn a lot
from the Silicon Valley where the culture of innovation is
very strong, and both entrepreneurs and employees alike are
willing to take risks to build exciting companies around innovative
products.”
With its success in the US, the Cinergix team is now expanding
its operations in Colombo with plans to double its engineering
and creative staff over the coming months.
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