Wednesday, October 08, 2008

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Dialog celebrates 5 million customer milestone with new call regime


Dialog GSM achieved 5 million subscribers last week, cementing its position as the premier mobile telecommunications service provider in the country as well as celebrating the milestone by unveiling a new call regime.

With over 50 per cent of the mobile market share Dialog has now connected a quarter of Sri Lanka’s population. As part of a celebratory offer, the company introduced an unprecedented call charge regime through a brand new post-paid package, plus, per-second billing for its pre-paid segment through yet another package.

Dr. Hans Wijayasuriya, Group Chief Executive of Dialog Telekom PLC, attributed the milestone to his company’s philosophy of ‘Innovation for Inclusion’. “Dialog is today truly a company for all Sri Lankans, as we have aptly demonstrated by connecting with 5 million customers. Segment specific solutions drive increased levels of inclusion across multiple layers. Bringing mobile telephony within reach of every Sri Lankan puts in place a vehicle for digital empowerment, and Dialog will continue to be that catalyst,” he said.

Nushad Perera, Group Chief Marketing Officer of Dialog Telekom, said “this is a proud moment for all at Dialog, to know we are connected with and have empowered 5 million Sri Lankan lives. Customer-driven technology solutions and unparalleled service have been the key facets of our success, and would continue to be so when we connect the next million. It was Dialog GSM that changed the face of mobile telecommunications in Sri Lanka and South Asia, and in today’s fast-evolving environment we would continue to lead by example.”

Dialog GSM is celebrating 5 million connections with groundbreaking offers for post and pre-paid subscribers; for all Sri Lankans, with unmatched benefits. Per-Second Blaster is the exciting new package for post-paid users, which offers 1,000 minutes of free outgoing calls to Dialog numbers at any time of the day. With incoming totally free from any network, customers can also enjoy per-second billing and My10 services for no monthly rental. All this for a nominal package transfer fee of Rs. 500, while new connections would could be obtained for Rs.1,000.

Dialog pre-paid customers could avail themselves of the Kit Per-Second Package and enjoy the benefits of per-second billing. Outgoing calls to Dialog numbers from Kit pre-paid are now just Rs. 3.00 a minute at any time of day. The Lifetime Discount would continue to apply for those who pay for the service.

Also, for every Rs. 50.00 reload all Dialog Kit pre-paid users get five days of free incoming calls, with no more rentals for this facility.

Supun Weerasinghe, Chief Operating Officer of Dialog Mobile, said “this new offer is a tribute to our 5 million customers for their confidence in Dialog. We take pride in having constantly delivered the best value service not only in Sri Lanka, but in the region. Our product development efforts are dedicated to delivering technology and value for lower cost, and the possibilities are endless.”

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