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New
fruit yoghurt from Anchor Newdale
Anchor
Newdale has launched its new fruit yoghurt containing
freshly ripened homegrown luscious fruits combined with
freshly milked, pure, wholesome and creamy milk.
Anchor Newdale Real Fruit Yoghurt packed inside a see-through
cup that tantalizingly makes the delightful promise
of taste and goodness temptingly visible.
The new product comes in two variants - Mango Fruit
Yoghurt and Mixed Fruit Yoghurt and is available island
wide in leading supermarkets and groceries.
The fun-packed, truly fruity yoghurt was launched by
Fonterra Brands Lanka, to enhance the options concerned
mothers need to keep their little ones happy, healthy
and well-nourished. It is an extremely palatable option
for kids at anytime, particularly at breakfast or to
ward off a hunger pang.
The first consumers to taste the product were the delighted
Grade 5 girls and boys of Biyagama Kanishta Vidyalaya
located in the immediate neighbourhood of Fonterra Brands
Lanka. They pronounced the new product truly delicious!
“We are happy to say that the Anchor Newdale Fruit
Yoghurt combines fresh tropical fruits in season and
dairy milk collected from Sri Lankan farmers which make
the product doubly fresh and delectable” Achyut
Reddy, the Managing Director of Fonterra Brands Lanka
said.
Anchor Newdale is a household name for yoghurt in Sri
Lanka and is known for the wide range of innovative
products they have introduced to the Sri Lankan consumers
who seek nutrition that’s fun and enjoyable. It
is a trusted brand, assuring consumers that the yoghurt
from Fonterra Brands is high in nutrition.
Marketing Manager Roshan de Silva explained how the
Anchor Newdale team is continuously committed to providing
Sri Lankan mothers with tasty, healthy options to keep
their kids satisfied, while meeting nutritional needs.
“The new fruit yoghurt was developed 100% by our
own product development team using Sri Lankan ingredients.
Even the machine was conceptualised and created by the
Fonterra Brands Lanka Engineering team, which was a
great achievement, as we were able get a great cost
advantage through it, rather than importing the machine”
he said.
Fonterra is a multi-national dairy company and one of
the world’s leading dairy ingredients and consumer
businesses. Fonterra is the world’s largest exporter
of dairy products, with an annual turnover of around
US$8.5 billion. Its consumer dairy business, Fonterra
Brands, operates in 40 countries and its products are
among the best known dairy brands in the world. In Sri
Lanka, Fonterra Brands, Lanka’s leading consumer
brands include the iconic ANCHOR™, along with RATTHI™,
NEWDALE™ and ANLENE. These products are known for
goodness, quality and reliability. Sri Lanka is one
of Fonterra’s most important international markets
and Fonterra Brands Lanka is the company’s largest
consumer operation outside of Australia and New Zealand.
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