Tigo crosses 2 million subscribers mark

Tigo last week announced the surpassing of 2 million subscribers mark.
“Tigo is proud to have touched 2 million subscribers last year. Our success is because we give our customers what they expect from a mobile service provider, simplicity and honesty, delivering the best value today and tomorrow,” CEO Dumindra Ratnayaka said.

The company’s growth can be attributed to network expansion, the strength of the brand and excellent customer service.

2008 saw heavy investment by the company to expand the network adding an average of 40 towers a month. Tigo customers could now enjoy an excellent coverage where ever they traveled within the country.

After Tigo’s launch two years ago, the brand has stayed true to its core values of simplicity and honesty, whilst launching benefits that clearly resonated with customers such as:

• Per second billing – pay only what you use
  
• Life time bonus with every reload – rewarding customers for their loyalty up to 30% bonus
  
• All incoming free – paying for what you use having the freedom to communicate.
  Customer focus
  

“We have continuously demonstrated Tigo’s commitment to enable customers to freely express themselves at very affordable rates, central to Tigo’s global theme in delivering Affordability, Accessibility and Availability to our customers,” added Ratnayaka.

Tigo’s strong customer focus has paid off well for the company. In a research carried out by Nielson reveals that Tigo tops the list for best customer satisfaction across number of factors including value for money, network quality and customer service.

“This simply means” said Ratnayake: “that our customers are the happiest customers. Satisfied customers bring in other customers, that’s why we grow continuously.”

“The way we define a customer is the strictest in the country, which is why we normally do not disclose the size of our customer base. At Tigo a customer is only called a customer if he has received or has made a phone call during the last two months, because of this the strict definition, all at Tigo can be particularly proud of achieving this benchmark” concluded Ratnayaka.

Tigo Sri Lanka is a subsidiary of Millicom International Cellular S.A., a global telecommunications group with mobile telephony operations in 16 countries in Asia, Latin America and Africa. It also operates cable and broadband businesses in five countries in Central America. The Group’s mobile operations have a combined population under license of approximately 291 million people.