|
Online advertisers hammered by click fraud
in 2008: Report
SAN FRANCISCO (AFP) - Click fraud surged to a new high in
the final three months of 2008 as criminals had armies of
hacked computers pretend to be customers checking out online
ads, according to a report released last week.
Click Forensics, a US firm that audits Internet traffic, reported
that 17.1 percent of clicks on online advertising were frauds
evidently intended solely to drive up bills for businesses
paying per click.
The rate was a half of a percent higher than the one reported
in the same quarter a year earlier.
Networks of hacked computers referred to as botnets
are said to be responsible for nearly a third of the click
fraud in final three months of 2008.
It seems that the online advertising industry is not
immune to the growing tide of cybercrime during this recessionary
period, said Click Forensics president Tom Cuthbert.
Both the overall click fraud rate and the rate of click
fraud originating from botnets were the highest ever in Q4
2008. Advertisers should pay close attention to these types
of threats.
The 28.2 percent rate of fraudulent clicks on advertising
at Internet search engines, including Google AdSense and Yahoo
Publisher Network, represented a tenth of a percent drop from
that reported in the final quarter of 2007.
Internet firms including Yahoo and search king Google rely
heavily on revenue from pay-per-click ads and employ technology
to expose bogus clicks so advertisers dont have to pay.
Click Forensics said motives for fraud include pumping up
commissions earned on ads and driving up expenses for competing
businesses.
|