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SIA
Holidays launches Free Hotel Room Promotion
Singapore
Airlines has teamed up with Singapore Tourism Board
(STB) and the Civil Aviation Authority of Singapore
(CAAS) in a global campaign to attract visitors to Singapore.
The special SIA Holidays package to be launched from
the end of this month will be supported by a range of
promotional activities throughout the year in the Singapore
Airlines and SilkAir route network of 93 cities in 38
countries.
“The thrust of the campaign is to bring visitor
numbers back to Singapore. Both short and long haul
markets would be targeted from the outset,” said
Mr Huang Cheng Eng, Singapore Airlines Executive Vice
President, Marketing & The Regions.
“The promotions will be launched in phases across
Singapore Airlines’ network and over $9 million
will be pumped in jointly by Singapore Airlines, STB,
CAAS and the travel industry for joint in-market promotions
and advertising, as well as value-adds to the package,”
he added.
Mr Ken Low, Singapore Tourism Board’s Assistant
Chief Executive (Marketing), said, “STB’s
collaboration with Singapore Airlines, SilkAir and CAAS
is a prime example of the travel industry here working
together. We are very excited with the partnerships
that are being forged - and pleased that travellers
will benefit and get to enjoy so much more value in
the great deals and irresistible offers under the ‘2009
Reasons to enjoy Singapore’ banner.”
To kick-start the campaign, Singapore Airlines and its
industry partners have lined up a collection of special
packages for travellers, including a FREE first night’s
stay in Singapore, with a minimum stay of two nights,
subject to terms and conditions.
Also included in the package are free airport transfers,
discounted entry to selected Singapore’s leading
attractions and unlimited free rides on the Singapore
Airlines “Hop-On Bus” – an air-conditioned
bus service that allows customers to visit over 20 major
attractions in Singapore, including the popular shopping
malls and restaurants.
Customers staying at participating hotels will also
enjoy 50%off food and beverage discounts at their respective
hotels’ designated F&B outlets.
Apart from boosting tourist arrivals, there are also
attractive deals for Singaporeans looking for short-getaways.
Singapore Airlines and SilkAir are offering SIA Holidays
and SilkAir Holidays to their destination cities in
countries such as Cambodia, Indonesia, Malaysia, Thailand,
Vietnam and Hong Kong. Some of these will first be offered
from 27 February to 1 March 2009 at the NATAS Travel
Fair.
SIA Holidays Participating Hotels in Singapore include:
- Allson Hotel Singapore
- Carlton Hotel Singapore
- Concorde Hotel Singapore
- Copthorne Orchid Hotel Singapore
- Furama Riverfront Singapore
- Hotel Miramar Singapore
- Hotel Royal
- Hotel Royal @ Queens
- Ibis Singapore on Bencoolen
- Link Hotel Singapore
- Pan Pacific Orchard
- Parkroyal on Beach Road
- Peninsula Excelsior Hotel
- Rendezvous Hotel Singapore
- River View Hotel Singapore
- The Regent Singapore
- York Hotel
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