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Lanka
lures 650 delegates for India’s Max New York do
One of the biggest conferences of this year with over
650 Indian delegates took place in Sri Lanka recently.
Max New York Life Insurance, one of India’s
leading Insurance Companies, chose Sri Lanka for the
third consecutive time and on this occasion with a large
contingent of over 650 delegates attending a conference
under the theme ‘Leaders for Life 09’
This was a successful event organised through the joint
effort of the Sri Lanka Convention Bureau, SriLankan
Airlines and the MICE industry to entice the Indian
Corporates, in keeping with the vision of Tourism Minister
Milinda Moragoda to promote Sri Lanka to the Indian
market. In fact, Minister Moragoda recently completed
a successful tourism promotion effort in Gujarat.
Speaking of their experience, CEO and MD of Max New
York Life Insurance Co Ltd Rajesh Sud said ‘It
was a pleasure to organise our Annual Conference: Leaders
for Life ‘09 at Sri Lanka. The conference ran very
smoothly and the feedback from the delegates has been
outstanding. In addition to the flawless service offered
by the people involved in organising the event, we also
enjoyed the natural environment, the rich culture &
heritage and the beautiful accommodation that Sri Lanka
offers. It was a wonderful experience & we look
forward for an opportunity to visit Sri Lanka again’.
‘This was a great opportunity for Sri Lanka, said
Chairman SLCB Prema Cooray. Max Life New York is one
of the most admired and leading Life Insurance Companies
in India’.
‘Among the key officials who contributed a lot
to secure this visit were Deputy Minister Faiszer Mustapha,
Chairman SLCB Prema Cooray, CEO SriLankan Manoj Gunawardena
and his able Managers and the SLCB team with Nimalaka
Morahela’ added Vipula Wanigasekera,
General Manager of Sri Lanka Convention Bureau
The conference was held at the Sri Lanka Exhibition
and Convention Centre while Cinnamon Grand acted as
the official hotel. The delegates had their welcome
dinner at Mt Lavinia hotel and the hotel had glamorously
arranged the venue for the evening. Sri Lanka
Convention Bureau presented a traditional and improvised
dance recital from the Budhawatte Troupe.
The delegates had a day’s excursion at Bentota
Beach Hotel. Walker Tours took the responsibility
of transporting the delegates throughout their stay
in Sri Lanka.
Since their first visit, Max Life has been immensely
satisfied with Sri Lankan hospitality which triggered
the following two visits. SLCB extends its gratitude to
the Deputy Minister Faiszer Mustapha for his prompt
action to arrange security when the organisers expressed
concern. Their perceptions had changed when the contingent
was departing after seeing the real ground situation.
Sri Lanka Tourism is also thankful to Mach Conferences
and Events PVT Limited, specially Amith Bhatiya for
his untiring efforts to make this event a success. His
ability to plan well ahead of time with partners
and timely actions were commendable.
The visit of a blue chip like Max Life will have a tremendous
impact on our efforts in India. The company has over
15,000 employees. It offers over 30 products covering
both life and health insurance that can be customised
to over 800 combinations. No doubt all of them will
hear of the journey of their colleagues and the wonderful
time they had in Sri Lanka.
Max New York Life has been among many other leading
brands that have been brought to Sri Lanka by the MICE
industry through the efforts of SLCB and SriLankan airlines;
among them were WIPRO, Virtusa, Titan, BOSCH, Microsoft,
Coca Cola, TVS, Johnson and Johnson, Cisco, Tata, Infosys,
Sony Ericsson.
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