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Discover
Dubai campaign launched
Dubai has launched a massive global campaign, ‘Keep
discovering Dubai’ to promote its tourism facilities
internationally.
Initiated by Emirates Airline and Group in partnership
with the Dubai Department of Tourism and Commerce Marketing,
Dubai hoteliers and Destination Management Companies,
the campaign is estimated to be costing around Dh50
million ($13.6 million), including flights, accommodation,
meals and tours.
Over 2,000 frontline travel staff from around the world
including travel agents, tour operators and MICE agents
will be invited to visit Dubai throughout March, April
and May for an eye-opening three-day familiarisation
trip, under the campaign.
It is a combined initiative, with all parties collaborating
to host the 2,000 plus visitors from over 50 countries,
to showcase Dubai’s accessibility, infrastructure
and range of amenities – from flights and choice
of accommodation, to tours, dining and a spectrum of
leisure options.
“Dubai is an exhilarating, dynamic and constantly
evolving destination,” stated Sheikh Ahmed bin
Saeed Al-Maktoum, chairman and chief executive, Emirates
airline and Group.
During the hosted three-day visit guests will be treated
to a unique experience combining Arabian hospitality
with spectacular scenery and world-class entertainment.
From desert safaris and gourmet dining to meandering
through the traditional Bastakiya, the trip will provide
tour and travel operators with an unforgettable experience,
designed to showcase Dubai’s diverse culture and
options for every traveller segment.
Blessed with incredible beaches and a vast desert brimming
with native flora and fauna, including over 33 mammal
and reptile species indigenous to the Arabian Peninsula,
Dubai is a first choice destination for many international
travellers.-TradeArabia News Service
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