ICASL, CIM seminar on Marketing Finance
Based
on the importance of “Measuring the impact of your
Brand Drivers in Tough Times,” the Institute of
Chartered Accountants of Sri-Lanka (ICASL) in association
with The Chartered Institute of Marketing, Sri Lanka
Region, will hold a seminar on Marketing Finance, on
March 20 from 8.30 a.m – 5.15 p.m at Ceylon Continental
Hotel, Emerald Ballroom.
It will be conducted by a pioneer in marketing accountability
analysis Sam Dias, Director Brand Science UK and the
Sri Lankan Guru in Marketing Uditha Liyanage, Director
PIM.
This one day session will assist participants to deepen
their understanding of the vital interface between the
finance and marketing disciplines, especially during
times of turbulence. While creating a mindset to appreciate
brands and assets and their place in balance sheets
and acquisitions, it will also identify the keys to
Demand Management for sustaining positive cash flows
and to isolate Key Performance Drivers for strategic
resource allocation.
ICASL has chosen the topic of Marketing Finance which
is a vastly discussed topic in the global arena, in
order to enhance the abilities and knowledge of the
local professionals. This CPD Accredited event is highly
recommended to all CFOs, Finance Directors/Managers,
CMOs, Marketing and Sales Directors/Managers and other
senior financial and marketing professionals and could
be graded as a “must attend” event to all
those who seek continuous professional development (CPD).
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