From concept
to counter top
The challenge of sustainable fishing
By Nizla Naizer
The world is going through several interesting phenomena and while the fishermen of Sri Lanka may not have heard of the words ‘sustainability’ and ‘eco-labelling’ the changing times have brought them to our doorstep.
For years, Sri Lanka has been exporting tuna primarily to the West and with sustainability and health consciousness the new mantras in the hearts and minds of the western consumer, our fishermen will soon be made to see the benefit of ensuring that in the future, their fishing techniques are ‘sustainable.’
“Three years ago, sustainability was only a concept discussed in fishing conferences,” Holland based SeaFresh Commercial Director Jan Ras explained, “But now our consumers actually want their fish to come from sustainable sources. They want to ensure that their future generations will be able to consume the same fish that they do.” Jan along with his local partners in the Sri Lanka based NorthWest Fishery (PVT) Ltd, supply over 15 tons of Sri Lankan tuna each week to some of the biggest marine food buyers in Europe including the mammoth Marine Harvest Ltd. “Our buyers are now keen to ensure that the tuna they purchase from Sri Lanka comes from fishermen who practice sustainable fishing techniques.”
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