Aspiring to live their dream

Sixty Sunsilk ‘Hadakari’ finalists take centre stage

Unilever, Sri Lanka’s flagship hair-care brand Sunsilk, together with the Professional Hairdressers and Beauticians’ Association (PHABA) will host the Sunsilk Hadakari workshop for over sixty aspiring hairstylists — winners of their regions from Hadakari 2008 compete under one roof, which will end in a final competition on the June 2009 16. The final is a culmination of the several regional Sunsilk Hadakari workshops held over the past year and will see the event will be a platform for Sunsilk to launch its roll-out including the new tag and positioning of ‘Fulfil Your Dream as Life Can’t Wait’ thereby strengthening Sunsilk’s long heritage, while offering a compelling benefit., as its annual series of workshops remain set to take off for the 7th consecutive year.

The full day workshop is designed to enhance and upgrade skills of the sixty finalists which will be followed by a makeover competition and a parade of the models.
Dilini Dahanayake Sunsilk’s brand manager was upbeat about the upcoming event. “Each year Sunsilk raises the standards of this competition and we are particularly pleased with this year’s contestants who have proved themselves at the regional workshops, which were designed to reach out to talented individuals and give them the exposure and recognition they deserve” she said.
This year’s finals will see models being dressed for ‘going-away’ and ‘home-coming’ themes, giving the contestants an opportunity to let creativity flow, playing around with a myriad of colour, veering away from the much seen ‘traditional bridal’ in tones of white. An eminent panel of judges comprising of well known personalities from the hair and beauty industry will select 3 outstanding winners who will receive scholarships and funding from Sunsilk to further their aspirations in their chosen career path, in keeping with the Sunsilk brand promise.
The scholarship is for a course in hairdressing and beauty culture at the Ramani Fernando Sunsilk Hair Academy which represents a level of excellence that hair stylists aspire to. Sunsilk’s support and involvement ensures that the students are exposed to a sound curriculum as well as being surrounded by a state-of the-art facility. The academy is equipped with the latest products and technical equipment so that students are in the best possible position to learn about what it takes to succeed in today’s demanding salon environment.
The June 16 event will undoubtedly unleash creativity among the young aspirants and be a platform to showcase their talent and make a name for them in the industry. Taking the philosophy further, Sunsilk has already ear-marked regions for the next round of workshops and seminars and will partner with leading hairdressers and beauticians to conduct these across the Country